Vice President of Global Integrated Campaigns, Salesforce
$251.5-402.4k
Certain roles may be eligible for incentive compensation, equity, benefits.
World's leading CRM provider
Open for applications
World's leading CRM provider
1001+ employees
Open for applications
$251.5-402.4k
Certain roles may be eligible for incentive compensation, equity, benefits.
1001+ employees
Company mission
To empower companies to connect with their customers in a whole new way.
Role
Who you are
- With a clear focus on achieving Salesforce’s ambitious FY26 goal of $7.15B ACV, this leader will craft scalable campaign frameworks, drive consistent execution in partnership with Field Marketing, and generate measurable outcomes, including increased AI adoption, Agentforce activations, and Marketing-Driven Pipeline (MDP) growth
- 12+ years of experience in B2B technology marketing with a focus on demand generation, integrated campaigns, and/or field marketing
- Proven success in scaling global campaigns that deliver measurable business results, including AI and industry-specific narratives
- Strong leadership and collaboration skills, with the ability to align cross-functional teams and stakeholders
- Expertise in driving adoption of marketing frameworks and tools to empower decentralized teams
- Results-driven mindset with a proven ability to meet aggressive goals and deliver impactful outcomes
- Familiarity with marketing analytics, CRM platforms, and campaign performance tools
- Exceptional communication and storytelling skills, with the ability to distill complex concepts into clear and impactful messaging
- Experience working in fast-paced, high-growth environments
What the job involves
- We are seeking a visionary leader to serve as the VP of Global Integrated Campaigns at Salesforce. This leader will drive the strategy, design, and rollout of campaigns that deliver measurable revenue impact, scale global awareness, and empower our marketing teams worldwide
- As a key partner to Field Marketing, Product Marketing, and Creative teams, the VP will develop full-funnel, best-in-class programs that amplify Salesforce’s solutions, foster AI adoption, and connect with customers at every stage of their journey
- Scale Global Awareness and Demand: Lead efforts to amplify global awareness and demand for Agentforce, Data Cloud, and other Salesforce products, leveraging innovative campaigns that highlight Salesforce's role in customer transformation
- AI Adoption and Industry Narratives: Develop and launch major integrated campaigns across paid, owned, and earned media to drive AI adoption. Craft industry-specific narratives showcasing how AI-powered automation is reshaping key verticals, positioning Salesforce as the go-to solution for addressing unique customer pain points
- Consistency and Alignment: Deliver comprehensive campaign frameworks and programs to ensure global consistency while enabling local adaptation, maintaining 70-80% alignment in execution by Field Marketing teams
- Cross-Channel Leadership: Oversee the design of campaigns across the full marketing funnel, utilizing paid, owned, and earned media to drive measurable outcomes
- Collaboration with Stakeholders: Partner closely with Field Marketing, Product Marketing, and Creative teams to ensure seamless alignment, execution, and consistent delivery of campaigns globally
- Global Enablement: Build and refine frameworks such as "campaign-in-a-box" to enable regional teams to effectively execute campaigns that meet their unique market needs
- Deliver Results: Ensure campaigns contribute significantly (20%) to Salesforce’s $7.15B ACV goal by increasing AI adoption, Agentforce activations, and MDP growth by 15% YoY
- Drive Pipeline Growth: Create demand generation programs that deliver measurable pipeline impact, maximizing Marketing-Driven Pipeline (MDP) globally
- Performance Analytics: Leverage data and analytics to monitor, measure, and optimize campaign performance, providing actionable insights to refine strategies and improve outcomes
- Inspire and Lead: Mentor a high-performing global team of campaign strategists, fostering a culture of collaboration, innovation, and accountability
- Agility and Collaboration: Drive efficiency and effectiveness through organizational frameworks such as Hives for live and async communication and the centralized Hub (Single Source of Truth)
Our take
Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.
By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.
Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2001
$46.9m
SERIES D
Nov 1999
$13.2m
SERIES C
Total funding: $64.5m
Company benefits
- With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year
Company HQ
Financial District, San Francisco, CA
Leadership
Marc Benioff
(Chair & CEO)Previously Senior Vice President at Oracle Corporation for 13 years.
Parker Harris
(CTO)Previously worked as a Software Engineer for over six years. Harris also co-founded Left Coast Software.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 303 more jobs at Salesforce