New streaming platforms and CTV provide novel data, with great potential to improve advertising engagement. However, information such as how many times an ad was aired and watched, whether viewers were captivated, and how relevant it is to their viewing preferences can still be difficult to access.
iSpot provides an ad measurement platform for TV, streaming platforms, and DSPs, allowing businesses to measure the success of their marketing campaigns in real time. The platform provides information such as brand recognition, purchase intent, likeability, and audience relevance, allowing businesses to benchmark this information against competitors.
Whilst other marketing platforms tackle similar obstacles, iSpot uniquely categorizes its data into insights that are easily understood and actioned. The company has ensured that its services are integrated with other 300 major streaming platforms and DSPs, futureproofing itself for the new wave of TV viewers, and in 2026 launched an agentic AI platform to augment its offering.
Steph
Company Specialist at Welcome to the Jungle