In Spoke's opinion, finding quality clothing staples should be an easy task for anyone, regardless of their size and proportions. This is why the brand is rebuilding the sizing system for menswear - an endeavour that traditional brands and retailers find very hard to do.
Normally, retailers have to spread their stock over many physical stores, so they can't have more than a few size options available. By operating online, Spoke is able to offer a much wider range, and hence cater better to men for whom standard sizing is not a good fit.
This dedication to creating perfectly fitting clothing has clearly resonated with its consumers, with the company raising substantial crowd-funding. Having conquered the UK market with its unique business model, the company has plans to venture into the US and European markets.
Freddie
Company Specialist at Welcome to the Jungle