Senior Customer Marketing Manager, Webflow

• Bachelor's degree is required
• 6+ years of relevant marketing experience with at least 4+ years of customer marketing in the B2B enterprise space

Desirable

• We’re looking for a seasoned Senior Customer Marketing Manager to scale our customer marketing program across digital, community, brand, and lifecycle channels
• This person will play a crucial role in engaging and delighting our customers, transforming them into passionate advocates of the Webflow brand
• You will own our most strategic customer-first programs including our Customer Advisory Board, marquee customer storytelling, executive engagement, and post-sales initiatives to drive product adoption/expansion, retention and advocacy
• This is a highly visible and strategic role in which it will be crucial to build trust and partnership with go-to-market teams across Marketing, Sales, Product, and more to ensure we are delivering meaningful, value-driven programs that drive business impact
• Reporting to the Head of Customer Marketing & Community
• Build and maintain relationships with our most strategic customers, acting as their internal champion and advocating for their success
• Work closely with customer success, sales, product marketing and comms teams to identify and craft stories to support our go-to-market initiatives
• Own and elevate our Customer Advisory Board by deepening engagement with our most strategic customers and partners and ensuring their insights shape our product roadmap and company strategic direction
• Develop our marquee-customer strategy and how we activate top tier strategic accounts in customer stories across all formats, channels and full funnel activities including case studies, videos, speaking opportunities, PR, etc
• Collaborate with the marketing events team to source a pipeline of customer speakers for strategic owned and third-party events; support with speaker selection, prep, and ensure a positive customer experience throughout the engagement
• Create playbooks and repeatable processes for how we include customer stories in our company’s most pivotal initiatives including product launches, events, PR/media and brand campaigns, ensuring the customer voice is represented throughout
• Spearhead creative programs for how we recognize and celebrate our customers at scale through customer love, gifting, and activations
• Identify opportunities to continuously optimize and scale customer engagement and advocacy efforts
• In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role