As eCommerce sales are growing, so - unfortunately - is payment fraud. In a landscape where over 80% of first-time shoppers with smaller merchants are concerned about data security, retailers have to find ways to earn trust.
Sift is one company that sets out to prevent digital fraud by verifying customer identities and payment methods. It gives its clients, that include Twitter, McDonalds, Harry’s, DoorDash and Poshmark, the ability to confidently gain trust from their customers.
Worldwide, Sift serves tens of thousands of websites and apps. Building on its growth and successful fundraising efforts, the company acquired longtime partner Chargeback, and has now made a partnership with payabl to bring AI-driven fraud prevention to European merchants.
Steph
Company Specialist at Welcome to the Jungle