Customer Marketing Manager, CaptivateIQ
Commission management platform
Open for applications
Commission management platform
201-500 employees
Open for applications
201-500 employees
Company mission
To bring joy and transparency to sales performance management.
Role
Who you are
- 5+ years of relevant work experience running customer marketing programs and campaigns ideally in the B2B SaaS space
- You are customer obsessed and are constantly looking out for their best interests! The whole entire company is customer-focused but this role, in particular, will be a steward of that company value
- Strong familiarity and knowledge of Finance/Accounting, RevOps, and/or Sales forums and discussion channels
- Strong written, editorial, and verbal communication skills, attention to detail, and ability to lead multiple projects and tasks
- Experience collaborating with cross-functional teams and developing customer marketing guidelines and best practices
- Data-driven with experience being held to metrics that tie back to business and marketing performance
- Bachelor's degree in communications, marketing, public relations, media studies, business, and/or related fields preferred
What the job involves
- Design an effective lifecycle strategy that increases product adoption and retention throughout the customer journey
- Develop a world-class onboarding experience for new customers by working closely with our Customer Experience team which spans Product Solutions, Training, and Customer Success
- Identify ways to grow our customer love across popular review sites such as G2, Capterra, and TrustRadius. We have a massive fan base that’s ripe for this role to ideate campaigns and content initiatives to showcase that sentiment to the rest of the world
- Work cross-functionally with Product and Customer Success leadership to organize and execute our bi-annual Customer Advisory Board meetings
- Make customer stories come to life. You’ll identify and develop content for customer stories ranging from case studies, filmed narratives, webinars, events, and other ideas we haven’t thought about
- Develop a point of view on launching a Brand Ambassador/Advocacy program from existing customers and/or thought leaders in our space who can help us spread the word about the work that we do and the impact we can have
- Run various referral program tests to help feed our demand gen pipeline. You will collaborate with Sales and Marketing to own the strategy and execution of this channel
- Partner with Content, Demand Gen, and Product Marketing teams to oversee all customer communications including email, social, in-app, and others
- Set up a process to track and measure the impact of the various customer marketing programs on critical KPIs including but not limited to NPS, CSAT, and retention
Our take
CaptivateIQ is an incentive compensation platform using AI to automate commission workflows. Businesses spent an exorbitant amount each year managing commission processes, so the company's no-code SaaS is a welcome overhaul for the sector.
CaptivateIQ's platform improves both the efficiency and accuracy of existing legacy processes, serving any type of organization that utilizes a performance-based compensation plan. The founding team has real experience with the cumbersome process of managing commission payments, which is why they chose to target this particular problem.
CaptivateIQ has been smart in building a more generic product, allowing it to attract big-name clients from different sectors. This broad customer acquisition, atop regular funding injections, has helped CaptivateIQ reach Unicorn status. The company continues to add to its offering, for example with the launch of its AI-powered payee experience in 2025.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-14% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2022
$100m
SERIES C
Apr 2021
$46m
SERIES B
Total funding: $159.2m
Company benefits
- 100% of medical, dental, and vision covered including 75% for dependents
- Unlimited vacation days and quarterly mental health days so you can recharge
- $1,000 to explore your dream destination on your work anniversary
- $500 annual professional development stipend to continue growing and learning
- $500 home office stipend to decorate your home office
- $1,000 caretaker stipend to make sure our parent colleagues are being supported
- Virtual team lunches to keep you connected
- 401k plan to participate in and save towards the future
- Newest hardware and tools for the job
- Employee Resource Groups (ERGs) to support and celebrate the shared identities and life experiences of communities within CaptivateIQ
Company HQ
China Basin, San Francisco, CA
Leadership
Mark Schopmeyer
(Co-CEO & Co-founder)Former Investment Professional at Carrick Capital Partners and Finance and Strategy Manager at BrightRoll. Former Investment Banking Analyst at Jefferies & Company and Lehman Brothers. BA in Business Administration from Berkley School of Business.
Conway Teng
(Co-CEO & Co-founder)Former employee at Gusto in Finance and Business Operations. Previously Head of Growth at OrderAhead. Founder of FiveStars. Graduated from Berkley.
Hubert Wong
(Principal Engineer & Co-founder)Was CTO of the company for 6 years. Former Senior Software Engineer at Vungle, OpenTable and CoPilot Labs. BS in Electrical Engineering and Computer Science at Berkley.
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