Marketing Operations Analyst, Red Ventures
Bankrate
$80-125k
Salary dependent on location
More information about location
Media and publishing company
Be an early applicant
Media and publishing company
1001+ employees
Be an early applicant
$80-125k
Salary dependent on location
More information about location
1001+ employees
Company mission
To partner with brands in order to connect customers with the products and services they need most.
Role
Who you are
- 3–4 years of experience in marketing analytics, marketing operations, or a related quantitative role
- Advanced proficiency in SQL, Excel/Sheets, Databricks, and other data visualization tools (Looker, Tableau, Power BI, etc.)
- Strong understanding of marketing performance metrics (CAC, ROAS, attribution models, etc.) and data flow across paid and organic channels
- Demonstrated ability to connect disparate data sources and translate insights into clear business recommendations
- Experience with marketing automation, CRM, and tracking platforms (e.g., GTM, Google Analytics, Salesforce, HubSpot)
- High comfort level in fast-moving, ambiguous environments: able to build structure and clarity where little exists
- Self-starter mindset with exceptional attention to detail and a bias for action
- A “builder” mentality: comfortable creating new systems and processes from scratch
What the job involves
- Bankrate is looking for a Marketing Operations Analyst to help us build the systems, reporting, and data foundation that powers our performance marketing engine
- This is a hands-on, high-impact role: ideal for someone who loves building from the ground up, solving ambiguous problems, and shaping how marketing decisions are made
- You’ll partner across paid media, SEO, brand, and FP&A teams to ensure every marketing dollar is measurable and every decision is data-driven
- Build and maintain scalable reporting systems that make campaign performance and channel ROI visible across the business
- Partner with Customer Success, Marketing, Finance, and Business Intelligence to define and measure KPIs like attribution coverage, spend efficiency, and channel contribution to revenue
- Develop dashboards and tools to enable self-serve analytics and reduce report error rate
- Conduct root-cause analyses to identify data anomalies, inefficiencies, or growth opportunities across paid, organic, and brand campaigns
- Collaborate with FP&A and Marketing Ops leadership to automate tracking and forecasting processes, increasing speed and accuracy of insights
- Ensure tracking capabilities enable accurate channel attribution and cross-channel reporting
- Participate in “build vs. buy” analysis for marketing tech stack and CRM solutions to support scalable performance marketing
- Partner closely with analysts, engineers, and marketers to design, QA, and launch new workflows that improve marketing execution
- Contribute to a culture of analytical excellence, data accuracy, and continuous optimization across all marketing functions
Our take
Red Ventures was founded in 2000, shortly before the dot-com bubble burst. It survived the crash, however, and has grown into one of America's biggest digital media companies. Its brands include Lonely Planet, Healthline and TV Guide.
The company was last valued at around $11 billion, which is evidence that its focus on momentum and adaptability has proven successful. Red Ventures is one of the major companies leading the shift towards intent-based media. It has acquired a range of specialist sites and publishing houses that serve the travel, tech and health sectors.
Red Ventures has managed to successfully out-compete rivals by moving away from the more traditional direct sales approach. Instead, it has focused on guiding customers towards purchases on other sites, and then taking a commission. The company's agility and laser-sharp focus on advice and specialty subjects will prove invaluable in the years to come.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-19% employee growth in 12 months
Company
Funding (1 round)
Jan 2015
$250m
LATE VC
Total funding: $250m
Company benefits
- Commission potential (role dependent)
- Health insurance coverage (medical, dental and vision)
- Life Insurance
- Short and long-term disability insurance
- Flexible Spending Accounts
- PTO
- Holiday pay
- 401(k) with match
- Employee assistance program
- Paid parental bonding benefit program
Company HQ
Indian Land, SC
Leadership
Ric Elias
(CEO & Co-founder)Has served as CEO of Red Ventures since 2000.
Salary benchmarks
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