Product Marketing Manager, Grammarly

• 4+ years of experience in product marketing, ideally with experience in B2B SaaS, edtech, or selling into the education sector
• Proven success in building and executing GTM strategies and positioning
• Strong collaboration skills and ability to influence cross-functional teams
• Ability to deliver a strong point-of-view and decision-making recommendations to internal leaders, backed by data and an understanding of the education market
• Excellent written and verbal communication skills tailored to different audiences (administrators, faculty, IT, students)
• Experience creating high-impact sales enablement and customer education materials
• Analytical mindset with comfort in using data to drive decisions and iterate strategy
• Passion for education and Grammarly’s mission to improve communication
• Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable
• Is inspired by our MOVE principles: move fast and learn faster; obsess about creating customer value; value impact over activity; and embrace healthy disagreement rooted in trust

Desirable

• Education has been Grammarly’s passion since our founding. Ensuring students have the tools they need to be successful is in our DNA
• We are looking for a strategic Product Marketing Lead to drive the growth in our Education segment
• As PMM for this vertical, you will play a critical role in shaping how Grammarly supports learning outcomes in colleges and universities
• Through your deep customer understanding, you’ll partner with Product to define opportunities for expansion and the product requirements to win
• You’ll drive the positioning and GTM for how Grammarly can help Colleges and universities drive student success and also accelerate their institutional goals
• In a time of increased focus on the role of AI in Education, this role is a unique opportunity to position Grammarly as a key solution for institutions seeking a more practical, responsible AI implementation
• Own the strategy for Grammarly’s Education segment, including market segmentation, value propositions, messaging, and positioning
• Deeply understand the needs of administrators, faculty, and students in higher education institutions through research, interviews, and competitive analysis
• Define and drive launch strategies for new features or updates relevant to academic institutions and the end-users they serve
• Enable sales and customer success with compelling content, collateral, and training that clearly articulate the value of Grammarly for Higher Ed and empowers more effective institutional selling motions
• Partner with demand generation and content teams to develop campaigns, case studies, and webinars targeting higher education decision-makers
• Gather market feedback to influence product roadmap decisions and inform future development
• Measure and report on marketing effectiveness across awareness, acquisition, and adoption in the Higher Education segment