Marketing Manager, Amazon

• To be successful, you’ll need to be highly analytical with strong communication skills who can earn trust and manage competing priorities with key stakeholders across multiple teams
• You are excited to test and learn reward-based marketing strategies in a highly data-driven environment, and enthusiastic about delivering insights to partners across Ads Marketing, Finance, Product and Tech
• Bachelor’s degree in marketing, business, communication or other related field
• Experience managing incentive-based programs in a lifecycle marketing context
• 5+ years’ of experience in digital lifecycle marketing focused on customer revenue growth, in channels such as email, in-app notifications, paid search, display, and social
• Intermediate experience using Excel in manipulating data and building analytical insights
• Experience presenting metrics and progress to goal to senior leadership
• Excellent oral and written communication skills and ability to partner and influence others
• Demonstrated ability to manage multiple conflicting priorities to reach a target deliverable date

Desirable

• If you’re interested in joining a rapidly growing team working to build a unique, world-class advertising product with a relentless focus on the customer, you’ve come to the right place
• A strategically important part of our charter is to drive adoption across a portfolio of self-service, cost per click advertising products to enable head to tail advertisers to engage with customers in relevant ways
• Our team is tasked with making it easy for prospective and current advertisers to increase visibility of their products and services, which also helps Amazon customers discover more selection—a win-win!
• Within our growing Amazon Ads Marketing organization, we are seeking an experienced Sr Promotions Marketing Manager to strategize and implement complex promotional initiatives
• This role is responsible for designing and delivering in-depth incentive-based programs driving long term value for advertisers and the business
• The candidate will thrive in a cross-functional environment, partnering with Advertising’s internal teams to apply analytical and science-based techniques in assessing advertiser lifetime value, promotional effectiveness, and optimize offer structures to maximize business impact
• The Marketing Manager will also proactively identify new opportunities to accelerate promotion awareness and visibility through communications and messaging, ensuring a positive customer experience
• Responsible for promotions strategy and implementation plan, integrating promotional offers within existing lifecycle communications with analytics, marketing operations, advertiser support, and tech teams
• Lead promotions journey testing framework and roadmap to inform long term strategy, and to deliver promotional effectiveness goals on an ongoing basis
• Identify and assess targeting optimization opportunities to streamline promotions audiences with lifecycle marketing audiences
• Develop and execute marketing communications plan for promotions, including targeted Amazon-owned channels like email. Collaborate with marketing stakeholders to ensure cohesive integration of promotions with lifecycle communications
• Drive regular reporting and insights, sharing key learnings and insights with partner stakeholders on shared goals and programs. Provide and implement optimization recommendations for lifecycle communications with promotions content

• This position will remain posted until filled