Sales and Marketing Representative, Beyond Meat
$65-75k
Producer of plant-based meat
Job no longer available
Producer of plant-based meat
501-1000 employees
Job no longer available
$65-75k
501-1000 employees
Company mission
To create The Future of Protein.
Role
Who you are
- College/University Degree preferred
- Understand the local market
- Previous experience in sales merchandising
- A safe driving record
- A valid driver’s license
- A registered, insured, and dependable vehicle
- The ability to travel to and from accounts continuously
- The ability to lift and move cases Beyond Meat products frequently, climb, kneel, and stoop to arrange and display point of sale
- Personable and assertive
- Willing to take initiative without daily direction
- Microsoft Office to include Word and Excel
- Google Suite
- Be an energetic, enthusiastic, self-motivated, self-disciplined, competitive, assertive, confident, goal-oriented self-starter with the desire to succeed
- Be able to work independently and with the rest of the sales and marketing team to accomplish goals
- Be able to manage a territory from a home-office base
- Be very organized to manage multiple tasks with strong attention to detail
- Have excellent problem solving and time management skills
- Possess excellent verbal and written communication as well as interpersonal skills
- Be outgoing and friendly
- Be able to travel daily, work flexible hours including nights and weekends
- Commit to constantly improving knowledge of Beyond Meat products, Plant Based, and the general Food industry
What the job involves
- The Sales and Marketing Representative (SMR) is a full-time Sales and Field merchandising position that supports the execution of sales & marketing initiatives.
- The SMR role is designed to be focused on the needs of the local market, working closely with sales and marketing to support priorities including crew drives and market blitzes, retail programs, innovation launches, customer communication & education, and increased visibility in influential accounts to drive brand recruitment and increased sales.
- The Sales and Marketing leader will be responsible for growing total territory points of distribution. Must achieve growth targets and account visits
- Directly manage all aspects of assigned sales territory
- Work autonomously to establish, develop, and grow a strong base of on-premises and off-premises accounts
- Participate in evening and weekend promotions and assist with special events as necessary
- Complete daily account visit reports, monthly expense reports, and other surveys and reports as required
- Secure display/secondary space, shelf space, and share of cold box
- Improve Beyond Meat location in every account. Secure a second point of distribution in the store, building displays, resetting freezer boxes, and increasing visibility through point-of-sale
- Maintain positive business relationships and communication with account owners, managers, and buyers
- Identify and successfully sell to new customers
- Develop proposals for prospective customers and deliver sales presentations
- Provide excellent customer service through developing a regular route/call pattern to book displays, place permanent point of sale, plan promotional activities, offer after-sale follow-through, provide Beyond Meat and Plant Based education, etc
- Introduce and sell in new packages, including activities to support sell through
- Create and implement programs designed specifically for on-premises accounts
- Conduct employee distribution education seminars
- Work with distributors to build awareness of our portfolio and programming
- Assist in distributor Beyond Meat and Plant Based education
- Partner with distributors to ensure fulfillment of accounts’ needs
- Work with distributor reps to open new accounts; sell in incremental flavors and packages, etc. by doing ride-alongs / ride withs
- Make sure distributors have enough POS materials and each rep has the necessary monthly amount
- Ensure all equipment is ready to go out into the trade (i.e., stickers placed on Freezers, etc.)
- Call on accounts independently; sell BYM products, fill out daily reports and summarize the day via email to distributor DM and your Beyond Meat Director of Sales
- Follow Through is #1. Always deliver what you promise
- Perform samplings, tastings, and evening promotions as needed
Our take
Beyond meat is a leader in the plant-based food market, pioneering a category that continues to see increased demand globally. While the initial excitement around vegan meats has faced some hurdles, Beyond Meat remain a key player, adaption to challenges by refining its products and messaging.
Beyond Meat's focus on creating healthier, more sustainable alternatives to animal protein has resulted in a suite of products such as Beyond Sausage, Beyond Meatballs, and its latest launch, Beyond Steak - products not only designed to taste great, but also contribute to environmental sustainability by reducing greenhouse gas emissions and water consumption.
The company is expanding its footprint, with the launch of Beyond Steak in France. This move aligns with the brand's global growth strategy and taps into France's growing demand for plant-based alternatives. Additionally, Beyond Meat has partnered with the NBA to release a plant-based cookbook featuring recipes from top NBA stars. With these exciting development, Beyond Meat is sure to continue continue seeing growth on a global scale and it will be interesting to see what the company does next.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2018
$50m
SERIES H
Sep 2018
$6m
LATE VC
Total funding: $128m
Company HQ
El Segundo, CA
Leadership
Ethan Brown
(President & CEO)Holds an MBA from Columbia University and an MPP with a focus on Environment from the University of Maryland.
Salary benchmarks
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