Senior Partner Marketing Manager, Cockroach Labs

• 5+ years of experience in partner marketing, alliance marketing, or ecosystem marketing in a B2B technology company
• A track record of building and executing co-marketing programs, partner launches, and joint GTM motions that drive pipeline
• Experience working across partner, PMM, and demand gen teams to align on shared goals and execution
• Enough technical fluency to hold credible conversations about cloud, infrastructure, APIs, or data products
• Ability to plan and execute webinars, virtual programs, and partner activations independently
• Strong written communication skills and an instinct for what resonates with technical and business audiences
• A self-starter mentality

Desirable

• We're hiring a Senior Partner Marketing Manager to own and amplify the go-to-market motion across CockroachDB's partner and ISV ecosystem. We're looking for someone with strong partner marketing experience, enough technical fluency to speak credibly about what we build, and a track record of turning partnerships into structured, measurable programs that drive awareness and pipeline
• You'll work closely with partner engineering, alliances, and product marketing to build co-marketing campaigns, partner launch playbooks, and joint GTM programs that strengthen CockroachDB's position across cloud, AI, and ISV ecosystems
• You must be based in New York City to be eligible for this role, and will be expected to go into our office on Mondays, Tuesdays and Thursdays
• Lead go-to-market planning and execution for strategic technology partners across cloud, AI, and ISV ecosystems
• Build co-marketing campaigns, partner launch playbooks, and joint programs that drive awareness, adoption, and pipeline
• Translate integrations and engineering work into clear, compelling narratives for technical buyers and partner audiences
• Align partner launches and content with the broader integration roadmap and company positioning
• Track performance and continuously refine programs based on engagement, awareness, and business impact
• Develop a working understanding of CockroachDB's technical value and how it fits within partner ecosystems
• Create partner content, co-marketing assets, and program materials that resonate with technically informed audiences
• Collaborate closely with partner engineering and product marketing to stay current on integrations and roadmap priorities
• Show up credibly in partner conversations, webinars, and co-marketing initiatives without needing to be the deepest technical voice in the room
• Partner with alliances, product marketing, and demand gen to build joint programs that scale
• Serve as the connective tissue between partner relationships and internal marketing execution
• Help the partner team see marketing as a force multiplier by showing up proactively, not reactively
• In your first 30 days, you'll meet the partner team, audit existing partner content and co-marketing agreements, and map the current integration landscape. You'll also build relationships with corporate marketing, product marketing, and demand gen
• By 60 days, you'll have published your first partner content, launched or planned a co-marketing activation with a priority ISV partner, and established a content and program calendar tied to the integration roadmap
• By 90 days, you'll have a repeatable go-to-market playbook for new partner integrations, active co-marketing programs running with at least two ISV partners, and measurable partner content contributing to awareness and pipeline
• Success in this Role:
• Every major partner integration has a go-to-market plan and supporting content before or at launch
• Co-marketing programs with priority ISV partners are running, measurable, and contributing to pipeline
• CockroachDB is visible and well-positioned within AI and cloud ISV ecosystems
• The partner engineering and alliances teams see marketing as a force multiplier, not a request queue