Head of Go-to-Market, SWORD Health
Thrive
$262.5-412.5k
OTE
More information about location
Connecting physical therapists with technology
Be an early applicant
Connecting physical therapists with technology
1001+ employees
Be an early applicant
$262.5-412.5k
OTE
More information about location
1001+ employees
Company mission
To free 2 billion people from pain.
Role
Who you are
- You are currently at, or recently from, a Head, Director, or VP-level GTM or product marketing role where you owned the full stack: launching products, positioning, competitive differentiation, sales enablement, and market strategy
- Comfort sitting between and across cross-functional roles such as b2b marketing and commercial sales, and you have built things in that space that measurably changed how deals were won
- You think in first principles. When you encounter a new product or market, your instinct is to ask "what is the actual problem the buyer has, why does this solution solve it better than alternatives, and what evidence would make a skeptical buyer believe that?" You do not reach for a template
- You are genuinely AI-fluent, not performatively. You have built systematic workflows and loops using AI tools to do market intelligence, opportunity canvassing, and competitive research faster and more precisely than a traditional team could
- You are a strong writer and a clean thinker. The materials you produce are the kind that a benefits leader reads and thinks "this is from a company that understands my problem."
- You are close to the field. You have worked alongside sales reps, sat in on deals, and updated your strategy based on what you heard in live buyer conversations rather than what you assumed from a conference room
- 7+ years in product marketing and/or GTM, with clear ownership of positioning and competitive strategy — this role needs to land with a senior commercial team from day one
- Demonstrated ownership of all three: product marketing/positioning, GTM strategy, and sales/field enablement
- Evidence of working cross-functionally with sales and customer success, not only corporate marketing
- Evidence of building competitive intelligence from scratch, not inheriting and maintaining it
- This is an individual contributor role. Any future team growth will be around core GTM, not commercial deployment
- US preferred; open to strong candidates globally
- Strong Signal Backgrounds:
- Digital health companies with genuinely strong commercial engines — Hinge Health, Spring Health, and comparable
- High-calibre B2B software or SaaS with strong product and sales motions (examples: Stripe, Ramp, Databricks, Figma, Notion, Rippling, Atlassian, or comparable)
- Has built competitive displacement narratives that demonstrably changed win rates
- Has used AI tooling to drive market canvassing and opportunity identification at scale
- Experience selling into multinational or multi-geography buyers
- Healthcare, digital health, or employer benefits experience is a plus, not a requirement — market knowledge can be taught if the craft is there
What the job involves
- We are hiring the Head of Go-to-Market for Thrive. The role sits at the intersection of product marketing, competitive intelligence, and commercial enablement, and it is one of the three leadership roles on the Thrive team alongside the Head of Product and the Head of Clinical, reporting to the General Manager
- Thrive has the clinical results, the technology, and the scale. This role exists to make sure the market understands that as clearly as our members do. MSK is a category where several offerings look similar on a benefits consultant's comparison grid and are not remotely similar in practice, and the work is to make the difference obvious, evidenced, and tangible — in the materials, in the buyer's language, and in the room where the decision gets made
- You will own three things:
- 1. Make Thrive's value impossible to miss
- Build the narrative, positioning, and differentiation that make it obvious why Thrive is the right answer for a global workforce. This includes the core messaging architecture, buyer-segment-specific positioning (global benefits leaders, regional HR, health plans and international insurers, benefit consultants), competitive battle cards, ROI frameworks, and the demo and proof materials that move a skeptical buyer
- 2. Go and get the market intelligence yourself
- Build the narrative, positioning, and differentiation that make it obvious why Thrive is the right answer. This includes the core messaging architecture, buyer-segment-specific positioning (benefits leaders, health plans, unions and labour funds, consultants and brokers), competitive battle cards, ROI frameworks, and the demo and proof materials that move a rigorous, evidence-driven buyer
- 3. Push it back into product and the commercial team
- Intelligence that stays in a document is worthless. You will feed what you learn back into the product roadmap so that we build against real competitive gaps, and into the commercial organisation so that every rep, consultant relations lead, and partner-facing seller can answer the hard comparison questions without escalating. This is influence work, not headcount work — you will not own the sellers, and you will need to change their behaviour anyway
- AI Proficiency at Sword Health:
- AI fluency is a core expectation at Sword Health. Every candidate is assessed against our three-level framework — be ready to share real examples of how AI is already part of how you work
- Explorer (Level 1) — Uses AI daily to boost personal productivity
- Builder (Level 2) — Creates workflows and tools that elevate the whole team
- Integrator (Level 3) — Embeds AI into products and processes at scale
- Every hire must demonstrate at least Level 1. The expected level will vary depending on the seniority of the role
- What you'll be doing:
- Core Thrive positioning, messaging house, and narrative architecture
- Competitive intelligence across global MSK and workforce wellbeing players — offering, pricing, packaging, channel, and regional strength
- Buyer-facing materials: one-pagers, ROI frameworks, demo scripts, case studies, RFP content, sales decks
- Sales and consultant enablement: training, playbooks, objection handling, certification
- Market opportunity mapping and systematic canvassing across international segments
- The feedback loop into product on competitive gaps and roadmap implications
- Message consistency across every geography and channel Thrive sells through
Our take
For a number of reasons including cost, only about 30% of patients complete their physical therapy regimens. This results in millions of people not receiving the full breadth of care they need to reach full recovery. And physical therapy practices are missing out on a massive amount of revenue potential.
SWORD Health’s clinical-grade virtual therapy platform pairs physical therapists with FDA-listed wearable technology to deliver personalised treatment plans that are more effective, easier and less expensive than traditional physical therapy. This encourages patients to complete their regimes and allows practices to bolster their income.
The company works with international insurers, health systems and employers, with clients from the Fortune 100 and 500 lists. It is the fastest-growing MSK company and a double-Unicorn, now valued at $4 billion. With a rapidly growing US market, it's using impressive funding to continue its foundational AI model development and expand into ever more areas of healthcare.
Steph
Company Specialist at Welcome to the Jungle
Insights
37% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Jun 2025
$40m
LATE VC
Jun 2024
$30m
LATE VC
Total funding: $367.6m
Company benefits
- A stimulating, fast-paced environment with lots of room for creativity
- A bright future at a promising high-tech startup company
- Career development and growth
- The opportunity to work with a talented team and to add real value to an innovative solution with the potential to change the future of healthcare
- A stimulating environment with room for creativity
- A flexible environment where you can control your hours (remotely) with unlimited vacation
- Access to our health and well-being program (digital therapist sessions)
- Remote or Hybrid work policy
Company HQ
Chelsea, New York, NY
Leadership
Virgílio Bento
(Co-Founder & CEO)Co-Founder of EX Capital. Received their PhD in Electrical Engineering from the Universidade de Aveiro.
Márcio Colunas
(Co-Founder & CSO)Co-founded EX Capital and Findster Technologies. Previously worked as an Analyst/Software Engineer at Neuroinova, and was a Researcher at the Universidade de Aveiro.
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