Staff Software Engineer, Coinbase

• We are seeking a Staff Software Engineer with deep frontend expertise and strong backend capabilities to lead technical strategy across our logged-out web platform
• This role requires someone who can work across the full stack — from React/Next.js frontend to Node.js/Go backend services — while driving technical leadership and mentoring engineers across the team
• Frontend Expertise: Deep experience with React, TypeScript, and modern web frameworks (Next.js or similar)
• Full Stack Capability: Proficiency with backend languages and patterns, GraphQL/API design
• Web Performance: Expert understanding of Core Web Vitals, SSR optimization, caching strategies (CDN, edge), and mobile-first development
• Experimentation Mindset: Track record of running rapid A/B tests and data-driven experimentation; comfortable with hypothesis-driven development
• Impact-Driven: Motivated by outcomes over outputs. Identifies and pursues high-impact opportunities, backed by data
• High Agency: Takes accountability and actively seeks out opportunities to deliver results. Understands how their work drives meaningful impact to the growth of Coinbase
• High Velocity: Preferred mode of operation is fast. Knows how to balance velocity and quality. Invests in tools, systems, and processes to increase velocity
• 8+ years of experience in software engineering
• Experience architecting and developing solutions to ambiguous problems with significant impact
• Passionate about building an open financial system that brings the world together

Desirable

• The Top of Funnel team is responsible for capturing organic user interest through SEO and optimizing the logged-out web experience to convert curious visitors into Coinbase users
• We serve over 5 million pageviews per month across critical logged-out surfaces including Asset Detail Pages, How-to-Buy pages, Converter pages, and marketing landing pages
• You will architect and build performant, SEO-optimized web experiences, define the future of our marketing attribution and user tracking, and ensure our Marketing Server infrastructure delivers reliable, scalable SSR at the edge
• As Coinbase expands into the Everything Exchange — spanning equities, derivatives, prediction markets, and DEX assets — our team is building the scalable programmatic systems that generate millions of SEO-optimized pages and the self-serve marketing tools that reduce engineering dependency
• You'll be at the center of this effort, shaping the technical strategy that powers how the world discovers Coinbase
• Drive rapid experimentation by leveraging best practices and tooling to create a repeatable, simple framework for quick logged-out experimentation
• Build and optimize programmatic SEO pages that scale across millions of assets (crypto, equities, derivatives, prediction markets)
• Optimize logged-out web experiences for SEO, web performance, and user conversion
• Architect multi-product logged-out experiences to support Coinbase's asset expansion
• Scale marketing and user tracking to enable marketing teams to effectively manage and optimize campaigns across multiple user segments and channels
• Improve marketing attribution, measurement, and data quality across ad platforms
• Provide technical leadership across the team and work closely with management and stakeholders to define strategic roadmaps
• Mentor and coach engineers across the team on design techniques, coding standards, and growth engineering best practices
• Identify and drive technical debt reduction and performance improvements across the logged-out platform