PR & Communications Manager, Croud
$85-100k
3+ days a week in office (SoHo, NYC)
Performance marketing agency
Be an early applicant
Performance marketing agency
501-1000 employees
Be an early applicant
$85-100k
3+ days a week in office (SoHo, NYC)
501-1000 employees
Company mission
To drive business performance and growth for ambitious brands through reinvention.
Role
Who you are
- As a PR & Communications Manager, the successful candidate is expected to be a media-savvy all-rounder who can lead by example and has a proven track record of:
- Securing high-volume, strategic media coverage in top-tier trade and business outlets
- Building strong relationships with reporters and editors at Adweek, AdAge, Digiday, Drum, Campaign, Forbes, Inc., and Entrepreneur
- Placing thought leadership for executives and driving coverage for product launches, service line expansions, and new business wins
- Raising profiles of key Croud executives in the industry across platforms, including podcast placements and earned speaking opportunities at industry tentpoles
- Developing compelling narratives around AI, tech, and marketing trends that resonate with industry press
- Working closely with US and global marketing and leadership teams on cross-departmental initiatives
- 3–5 years of PR or external communications experience (agency or in-house)
- Demonstrated success placing stories with top marketing and business publications
- Strong, existing, and proven press relationships within the marketing and business media landscape
- Excellent writing, editing, and storytelling skills
- Understanding of AI, tech, and digital marketing industry trends
- Skilled in media monitoring and analytics tools (e.g., Cision, Meltwater)
- Able to work cross-functionally with internal teams and external partners
What the job involves
- Develop and execute proactive PR strategies that raise brand awareness and align with business goals
- Cultivate and maintain deep relationships with key journalists in marketing trades and business media
- Draft high-impact press materials including releases, advisories, pitches, and bylines
- Partner with US and global leadership, marketing, and product teams to identify newsworthy story angles
- Activating and placing original research and intelligence in US media
- Preparing executives for media opportunities, including messaging, talking points, and interview preparation
- Pitching and securing earned panel and keynote opportunities
- Monitoring and reporting on media coverage, using analytics to refine outreach
- Supporting reactive, crisis, and internal communications when required
- Line Manager: Director of Marketing, US
- Key Stakeholders: SLT and Executive Leadership Team
- Other stakeholders: Global and US Marketing Team, US Senior Leadership
- Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours)
Our take
Marketing teams are often under-resourced and over-stretched, and the 24/7 nature of the field only amplifies these difficulties. Yet, digital marketing continues to be a vital part of businesses marketing strategy as the opportunities for business success online continue to grow.
Croud has a unique approach to assisting digital marketers. It's propriety technology supports planning, automation and delivery of digital marketing campaigns. Croud's capability to deliver this at scale is supported by their "Croud Control" platform, a digital platform that links over 2,300 on-demand digital experts known as "Croudies" to clients.
Croud continues to expand its network of "Croudies" and the digital products available to clients. For example, its in-house "Croud Creative" team provides instant creative resources to media teams allowing them to create world-class campaigns. It also continues to make acquisitions to strengthen its position, and remains well regarded in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Nov 2019
$40.6m
LATE VC
Total funding: $40.6m
Company benefits
- Work from home opportunities
- 20 days vacation a year + 10 public holidays
- Full Paid Medical Insurance (including dental and vision)
- Equity in Croud US upon completion of 6 months
- Annual performance bonus
- 401k plan
- Sales commission (if involved in a pitch)
- Gym Membership contributions (Classpass or NYHRC)
- Free fruit, breakfast cereals, snacks, soft drinks and tea & coffee
- Free home office chair and screen
- Quarterly team offsites / Regular socials
- Free Citibike membership
- Recruitment referrals bonus
- Agile working policy
- Summer Fridays
Company HQ
London, UK
Leadership
Ben Knight
(Founder)Ben worked within search for over ten years, and realised there was a gap in the market to deliver a more innovative way of working, so founded Croud, to cater to clients' 24/7/365 demands
Luke Smith
(CEO)Luke started his career at News International and The Economist, then turned his hand to agency relationship management at Google, where his belief that the agency model was broken grew.
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