Manager of Paid Media Team, Dow Jones
WSJ
$95-120k
3 days a week in office (Ave of the Americas, NYC)
Business news and financial information publishing
Job no longer available
Business news and financial information publishing
1001+ employees
Job no longer available
$95-120k
3 days a week in office (Ave of the Americas, NYC)
1001+ employees
Company mission
To deliver trusted news and data to help businesses and society make decisions for a better future.
Role
Who you are
- The willingness to work in our midtown Manhattan office 3 days each week
- 7+ years of experience managing paid search, social, and display campaigns from start to finish
- Experience identifying meaningful, actionable insights from campaigns campaign performance data
- Hands-on experience developing and reporting on metrics and KPIs for business goals, process improvement projects, and campaign management
- Strong initiative and self-motivation with experience taking ownership of projects as well as coming up with and pitching new ideas
- Experience seeking out opportunities for collaboration with the wider team and communicating effectively across departments
- Paid media experience with a subscription-based company (preferred, but not required)
- Programmatic experience (preferred, but not required)
What the job involves
- The Wall Street Journal's paid media team is looking for a Paid Media Search, Social, and Display Manager to help grow the number of new subscribers for this key consumer product as well as for bundle products
- The Wall Street Journal (WSJ) is the definitive source of news and information through the lens of business, finance, economics and money, global forces that shape the world and are key to understanding it
- In this role, you will support the paid media team from strategic planning, execution, optimization, and analysis of digital marketing campaigns globally.
- Reporting to the Associate Director, Paid Media, WSJ, you will collaborate with multiple stakeholders across the organization to identify opportunities for acquisition growth and to measure success
- Additionally, you will implement paid campaigns to drive subscriber growth across multiple social platforms including Google, DV360, Bing, Facebook/Instagram, Twitter, TikTok, Snapchat, and others
- Create an effective strategic framework across paid media channels including Google (Google Ads and DV360), Bing, Facebook, Instagram, Twitter, TikTok, Snapchat, etc
- Optimize US, International, and App strategies for each channel to improve performance and ensure the KPI goals are met
- Be hands on in-platform - QA'ing campaign builds, optimizing keyword strategy, and monitoring performance
- Manage and optimize large media budgets across social platforms and markets to maximize acquisition volume, increase audience reach and retain current members
- Find ways to use media, creative and content to deepen our relationship with our audiences, to drive subscriptions, grow our digital channel footprint, and leverage all organic marketing efforts to reach users in meaningful and engaging ways
- Actively report, track, and optimize performance of paid media campaigns, making recommendations and providing updates accordingly
- Partner with Data and Insights, Analytics, and Technology to gather data and establish new reports/dashboards
- Work closely with platforms (Google, Bing, Facebook/Instagram, Twitter, TikTok, Snapchat, etc.) and vendors (e.g., agencies) to identify opportunities; Understand their best practices and recommendations for improving paid search, social and display at Dow Jones
Our take
Dow Jones is a global leader in news and business intelligence, powering a range of well-respected brands, including The Wall Street Journal, Financial News, MarketWatch, and more. The company delivers its content to consumers through a range of formats, such as print, digital, mobile, and live events.
As companies seek to draw Millennials and Gen Z consumers to their platforms, adaptability is vital, since they are driving the demand for innovative tools and techniques, as the world evolves toward the digital-first era. Dow Jones has proven its ability to meet product optimization challenges with its reimagined Factiva offering that includes a list of new features, such as personalized results, an easy-to-use modern interface, and faster free-text search, all with a mobile-first design that adapts to any device.
The company has also focused on new product innovation by expanding its portfolio of capabilities and partnerships, further expanding into AI-powered personalization technologies and ongoing digital transformation. Already a powerhouse in the market, Dow Jones is well set to capitalize on future expansion and innovation opportunities and between 2019 and 2024, doubled its digital subscription base from 2.43 million to 4.86 million.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Theater District, New York, NY
Articles
Leadership
Almar Latour
(CEO, not founder)Before becoming the CEO of Dow Jones and Publisher of The Wall Street Journal, they were the Publisher of Barron’s Group and Executive VP of Dow Jones. They were also the previous Executive Editor of The Wall Street Journal.
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