Digital Marketing Manager, Included Health

• 5+ years of experience in digital or lifecycle marketing, ideally in B2C or B2B2C environments
• Demonstrated success leading full-funnel campaigns from concept through execution across email, SMS, direct mail, and other digital channels
• Hands-on experience with Salesforce Marketing Cloud or comparable platforms, with comfort building journeys, managing audience logic, and QAing assets
• Strategic thinker with strong execution skills; able to move fluidly between high-level planning and in-the-weeds problem solving
• Excellent collaborator with the ability to translate marketing needs into creative and technical requirements
• Curiosity and comfort working across martech tools and data systems
• Analytical mindset with the ability to interpret performance data and apply insights to improve future campaigns
• Strong project management skills and the ability to prioritize effectively in a fast-paced environment
• Passion for improving the healthcare experience and making care more accessible and meaningful for members
• Ability to remain seated in a stationary position for prolonged periods
• Requires eye-hand coordination and manual dexterity sufficient to operate keyboard, computer and other office-related equipment
• No heavy lifting is expected, though occasional exertion of about 20 lbs. of force (e.g., lifting a computer / laptop) may be required
• Ability to interact with leadership, employees, and members in an appropriate manner

Desirable

• As part of the Growth Marketing team at Included Health, you’ll help shape and execute strategies that drive member acquisition, activation, engagement, and retention across a wide range of audiences
• You’ll lead the strategy, creation, optimization, and execution of multi-channel lifecycle campaigns that ensure members get the care they need and see meaningful value from Included Health
• This is a strategic, hands-on role that blends creativity, marketing rigor, and technical curiosity
• You’ll drive top, mid, and bottom-funnel efforts across email, SMS, direct mail, and emerging channels—collaborating closely with cross-functional partners in Content, Creative, Product, Data, and our Salesforce Marketing Cloud team
• You’ll have the support of strong collaborators and leadership guidance, while also being empowered to take ownership of programs and continually evolve how we engage with millions of members each year
• Lifecycle Marketing Strategy & Execution -
• Own and evolve lifecycle strategies that drive member acquisition, activation, and engagement across email, SMS, direct mail, push notifications, and other emerging channels
• Translate marketing objectives into actionable campaign plans and creative briefs; partner with Creative, Content, and Marketing Ops to bring campaigns to life with accuracy and impact
• Collaborate with data and analytics teams to define high-value audiences based on healthcare moments, member behavior, and service eligibility
• Build and optimize integrated member journeys using Salesforce Marketing Cloud (or similar platforms), working closely with technical and creative teams to ensure personalization and scalability
• Campaign Optimization & Performance Insights -
• Design and execute A/B tests to optimize messaging, creative, and channel mix across key lifecycle touchpoints
• Monitor campaign performance across KPIs (e.g. , activations, CTR, conversions, service utilization) and translate results into clear insights and recommendations
• Present learnings and performance trends to internal stakeholders, informing future strategy and roadmap planning
• Cross-Functional Collaboration & Innovation -
• Partner with Product, Data, Engineering, Marketing Ops, and internal Client teams to align on goals, scale lifecycle strategies across audiences, and surface new campaign opportunities
• Identify new engagement levers and moments to deepen member value and retention
• Contribute to building internal playbooks, tools, and processes that accelerate campaign development and improve team velocity