Performance Copywriter, HiBob
FTC
2+ days a week in office
Personal development platform for employees
Be an early applicant
Personal development platform for employees
501-1000 employees
Be an early applicant
2+ days a week in office
501-1000 employees
Company mission
HiBob's mission is to help the companies that are changing the world, change for the better themselves.
Role
Who you are
- 3+ years of performance copywriting experience, ideally in B2B SaaS
- Native English speaker and writer with a strong portfolio of high-performing marketing assets
- Deep understanding of performance channels and CVR-driven creative strategy
- Skilled at tailoring copy across personas, regions, and company sizes
- Comfortable managing multiple projects in a fast-paced environment
- Strong communicator with sharp attention to detail
- Experienced in cross-functional collaboration with marketing and creative stakeholders
- Proficient in using AI tools and creative tech to scale content and boost efficiency
- Familiarity with HR tech or workplace-related content is a plus
Desirable
- BA in Communications, Marketing, Journalism, English, or a related field
- Experience working in a creative pod, guild, or matrixed content team
- Familiarity with creative automation platforms or experimentation tools like Mutiny, Unbounce, Jasper, or Copy.ai
What the job involves
- Our team is growing, and we're looking for an enthusiastic Performance Copywriter to join our team in our London office on a 12 month Fixed Term Contract
- HiBob is seeking a Performance Copywriter to own the creative copy that fuels our performance marketing engine
- You’ll focus on enhancing conversion rates across the funnel by crafting precise, persona-specific messaging tailored to various company sizes (with a focus on SMB and MM segments), regions, and roles
- As part of our Creative Guild, you’ll work closely with content writers, designers, and the performance marketing team to produce high-impact copy that drives measurable results
- Craft and iterate high-converting copy across paid ads (AdWords, LinkedIn, Meta, YouTube), landing pages, microsites, email campaigns, and B2B SaaS assets like lead magnets and banners
- Write scripts, UGC/creator concepts, and short-form content for social and video
- Optimize and refresh underperforming or fatigued creatives to improve performance
- Localize messaging for global markets with attention to cultural and regional nuances
- Translate community and customer insights into impactful messaging and testimonials
- Collaborate with teams across paid acquisition, SEO, GEO (Generative Engine Optimisation), CRO, and design
- Work with CRO and Paid team on A/B testing and experimentation to drive funnel conversion
- Support the buildout of a scalable, automated creative engine - balancing efficiency and personalisation
- Use content scaling tools and technologies (e.g. AI writing assistants, CMS automation, analytics platforms) to reduce repetitive tasks and focus on creative strategy
- Deliver clear creative briefs for agencies and creators, aligned with HiBob’s voice and value proposition, while collaborating closely with the Creative Guild
- Actively participate in ideation sessions and concept development for performance and demand gen campaigns
Salary benchmarks
Our take
Developing and maintaining talent is a big challenge for companies that are scaling quickly. Hibob are trying to be one of the solutions.
There are an increasing number of startups attracting huge amount of investment and being pushed to scale their business fast, meaning the customer base for Hibob's services is big and growing.
Hibob have attracted high profile customers like Monzo, eToro, and Receipt Bank, which gives them great credibility for selling to other companies.
Hibob's recent acquisition of Cassiopeia - a Workplace Relationships Analytics Startup, will afford companies better insights to improve team communications and support flexible work models. Together, they wish to offer thousands of companies the tools they need to maximize the employee experience in our increasingly digital world.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Sep 2024
$150m
SERIES E
Sep 2023
$150m
LATE VC
Total funding: $715m
Company benefits
- Company share options plan
- We have a flexible hybrid working model
- Work from home allowance- to get your home office set up!
- 2 Social Impact days per year for volunteering
- Annual Headspace subscription and wellness benefits
- Awesome employee referral program- $2,500 for each successful referral with an additional ambassador programme
- Temporary remote work from anywhere in the world for up to 2 months (after 6 months of employment)
- Fun company and team social events (locally and virtually with our global teams)
- Bob balance days - 4 additional days within a calendar year - Enjoy a company-wide long weekend at the beginning of each quarter
Company values
- Bring me, win as we - It's about every Bobber showing up as their authentic self, strengthening the connections in our village, and having an exponential impact
- Build the exceptional - Everyone contributes to building the exceptional at HiBob
- We do what we say - We align our actions with our words
- Trust and empower each other - We hire smart people who have the freedom to do their jobs in the best possible way
- Interact with transparency and openness - Information is a resource to be shared, not a resource to be guarded
- Grow through what we go through - With every challenge and experience we go through, we will learn, improve and remain resilient
Company HQ
Farringdon, London, UK
Articles
Leadership
Israel
(CTO)Ronni Zehavi
(CEO)People progressing
Joined as a Senior Customer Success Manager. Promoted to Head of Customer Success after 1 year.
In 2.5 years Albin has progressed rapidly from a BDR, through to AE, Senior AE and now Sales Manager for our Nordic region.
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