Performance Copywriter, HiBob
12 Month Fixed Term Contract
2+ days a week in office (Farringdon)
A modern HR platform powering productivity, engagement, and retention
Job no longer available
A modern HR platform powering productivity, engagement, and retention
1001+ employees
Job no longer available
2+ days a week in office (Farringdon)
1001+ employees
Company mission
To create a modern work experience that empowers organisations to be remarkable.
Role
Who you are
- 3+ years of performance copywriting experience, ideally in B2B SaaS
- Native English speaker and writer with a strong portfolio of high-performing marketing assets
- Deep understanding of performance channels and CVR-driven creative strategy
- Skilled at tailoring copy across personas, regions, and company sizes
- Comfortable managing multiple projects in a fast-paced environment
- Strong communicator with sharp attention to detail
- Experienced in cross-functional collaboration with marketing and creative stakeholders
- Proficient in using AI tools and creative tech to scale content and boost efficiency
- Familiarity with HR tech or workplace-related content is a plus
Desirable
- BA in Communications, Marketing, Journalism, English, or a related field
- Experience working in a creative pod, guild, or matrixed content team
- Familiarity with creative automation platforms or experimentation tools like Mutiny, Unbounce, Jasper, or Copy.ai
What the job involves
- Our team is growing, and we're looking for an enthusiastic Performance Copywriter to join our team in our London office on a 12 month Fixed Term Contract
- HiBob is seeking a Performance Copywriter to own the creative copy that fuels our performance marketing engine
- You’ll focus on enhancing conversion rates across the funnel by crafting precise, persona-specific messaging tailored to various company sizes (with a focus on SMB and MM segments), regions, and roles
- As part of our Creative Guild, you’ll work closely with content writers, designers, and the performance marketing team to produce high-impact copy that drives measurable results
- Craft and iterate high-converting copy across paid ads (AdWords, LinkedIn, Meta, YouTube), landing pages, microsites, email campaigns, and B2B SaaS assets like lead magnets and banners
- Write scripts, UGC/creator concepts, and short-form content for social and video
- Optimize and refresh underperforming or fatigued creatives to improve performance
- Localize messaging for global markets with attention to cultural and regional nuances
- Translate community and customer insights into impactful messaging and testimonials
- Collaborate with teams across paid acquisition, SEO, GEO (Generative Engine Optimisation), CRO, and design
- Work with CRO and Paid team on A/B testing and experimentation to drive funnel conversion
- Support the buildout of a scalable, automated creative engine - balancing efficiency and personalisation
- Use content scaling tools and technologies (e.g. AI writing assistants, CMS automation, analytics platforms) to reduce repetitive tasks and focus on creative strategy
- Deliver clear creative briefs for agencies and creators, aligned with HiBob’s voice and value proposition, while collaborating closely with the Creative Guild
- Actively participate in ideation sessions and concept development for performance and demand gen campaigns
Salary benchmarks
Our take
Developing and maintaining talent is a big challenge for companies that are scaling quickly. Hibob are trying to be one of the solutions.
There are an increasing number of startups attracting huge amount of investment and being pushed to scale their business fast, meaning the customer base for Hibob's services is big and growing.
Hibob have attracted high profile customers like Monzo, eToro, and Receipt Bank, which gives them great credibility for selling to other companies.
Hibob's recent acquisition of Cassiopeia - a Workplace Relationships Analytics Startup, will afford companies better insights to improve team communications and support flexible work models. Together, they wish to offer thousands of companies the tools they need to maximize the employee experience in our increasingly digital world.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Sep 2024
$150m
SERIES E
Sep 2023
$150m
LATE VC
Total funding: $715m
Company benefits
- Company share options plan
- Flexible hybrid working model
- Work from home allowance: to get your home office set up how you like it
- Volunteering days: Two days each year to support your community
- Employee referral program paying up to $2,500 for each successful referral
- Work from anywhere: Temporary remote work from anywhere in the world for up to two months (after six months of employment)
- Fun company and team social events (locally and virtually with our global teams)
- Bob Balance Days: A company-wide long weekend at the beginning of each quarter (four additional days of leave)
- Generous annual leave allowance
- Pension scheme
- Birthday day off: Take the day off and receive a special gift
- Cash allowance for health insurance
- Travel season ticket loan
Company values
- Bring me, win as we: When we come together as a global team, we can build something trailblazing. Every Bobber can show up as their authentic self, strengthening the connections in our village and having an exponential impact.
- Build the exceptional: Everyone contributes to building the exceptional at HiBob. We are leading the way in what a functional, flexible, and fun HR platform and mindset looks like.
- We do what we say: We are intentional and take pride in aligning our actions with our words. We deliver today on the promises we made yesterday. We actively use our product and seek to drive best practices.
- Trust and empower each other: Bobbers shine when those around them shine, too. We hire smart people who have the freedom to do their jobs in the best possible way.
- Interact with transparency and openness: Information is a resource to be shared, not a resource to be guarded.
- Grow through what we go through: We need to be agile and adapt. With every challenge and experience we go through, we learn, improve, and remain resilient.
Company HQ
London, UK
Articles
Leadership
Israel David
(Co-Founder & CTO)Previously SVP of Technology at Kenshoo, VP of IT Business Management at VMware, and VP/GM at 48Upper.
Ronni Zehavi
(Co-Founder & CEO)Previously co-founded Team8 and Cotendo. He also spent two years at Akamai Technologies as a Senior VP and GM of the Security Division.
People progressing
Joined HiBob in 2021 as SMB Customer Success Manager and grown to lead the Global SMB Account Manager team in the Customer Growth division, driving scalable growth and success with global customers.
Joined the CX team in 2018 and helped build the SMB CSM team as one of its first members. Has progressed through leadership roles and is now Head of SMB Customer Success, driving adoption & retention.
Joined as a Customer Success Manager in 2022 before moving to our Sales Engineering team after 18 months. Has since been promoted to Senior Sales Engineer, supporting our Partnerships team.
Diversity, Equity & Inclusion at HiBob
- Our success depends on our people, and we want HiBob to be a workplace where everyone can feel a sense of belonging and thrive, so we’re committed to being proactive at all levels so that our workforce reflects the communities in which we live, work, and hire. We are open to all talent. All qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only).
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