User Researcher, Webflow
$118-181k
Plus equity (RSUs). Salary range given dependent on location of candidates
Webflow is the way to design, build, and launch powerful websites visually — without coding
Job no longer available
Webflow is the way to design, build, and launch powerful websites visually — without coding
501-1000 employees
Job no longer available
$118-181k
Plus equity (RSUs). Salary range given dependent on location of candidates
501-1000 employees
Company mission
To bring development superpowers to everyone.
Role
Who you are
- Demonstrated skills for collaborating closely with other Researchers, Designers, and Product Managers, particularly in a facilitation or coaching role
- Comprehensive understanding of Product/Design/User Research as it applies to cloud-based technology
- Strong oral and written skills a must
- Have a proven track record of delivering research and collaborating with other teams to discover insights, identify unmet needs, craft better products, and significantly impact company strategy
- Advocate for mixed methods approaches, combining qualitative and quantitative data to minimize bias and deliver richer insights
- Have experience leveraging common Research methodologies, including moderated and unmoderated usability studies, contextual inquiries, in-depth interviews, surveys (CSAT, UMUX, etc), and diary studies
- Work autonomously to drive critical initiatives forward, taking ownership over the successful outcome
- Share work early and often, gathering feedback and building consensus to deliver high-impact outcomes, expanding your influence within the organization
- Can draw clear, well-reasoned conclusions and can communicate how you came to that conclusion including potential tradeoffs of each possible solution
- To join Webflow, you'll need a valid right to work authorization depending on the country of employment
What the job involves
- We’re looking for a User Researcher to help us build decision-making superpowers by empowering teams with insights
- You will help us better understand users, customers, and potential customers of Webflow and how to bring their needs and wants to existing and new product initiatives for Webflow
- By working closely with partners in Product, Design, Marketing, and Data Science, you will leverage qualitative and quantitative methodologies to build a full and robust understanding of what people want
- You will synthesize your findings into concise and easy-to-understand insights that are shareable not only with your immediate stakeholders but with all of Webflow
- You will work closely with other Researchers as well a with Research Operations to help grow and improve your skills as well as our research practice as a whole
- Reporting to the Head of Research
- Own end-to-end research projects, including planning, recruiting, execution, analysis, presentation, and knowledge management
- Synthesize findings and use compelling narratives to communicate digestible and actionable insights and recommendations to a variety of partners in ways that build trust, informs, and drives consensus around key decisions
- Influence and support the formation of technical product roadmaps and tactical solution designs that are highly usable and useful to a diverse and global audience
- Evolve and elevate Engineering, Product, and Design’s (EPD) research capabilities by empowering non-researchers with toolkits, training, and processes to set them up for success in their own research
- Help grow the Research function at Webflow as the Insights team continues to evolve
- In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role
Our take
No-code development systems allow users to create and publish the kind of output that was once only possible with the help of a team of developers. Webflow is one such platform that allows non-developers to create professional websites without knowing any code. It joins others such as Pantheon, Weebly, Squarespace, and Wix in a hotly-contested low-code development market. While competition is high, so too is demand, with low-code platforms accounting for more than 65% of application development activity in 2024.
The popularity of platforms such as Webflow is perhaps not surprising, as low-code development is usually cheaper for companies to implement and reduces time to market. Webflow has been used by over 3.5 million designers and teams to create sites for companies including enterprise brands such as Dell, Rakuten, UpWork, and Petal. It raised a large amount of funding in a Series C round in 2022. This is being used to further develop its platform, with a longer-term goal of pivoting to providing a no-code tool not only for websites, but software development as well.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $335.1m
Company benefits
- Modern & inclusive healthcare coverage
- 401K and financial planning
- Flexible paid time off
- Annual retreat and offsites
- WFH Office setup budget
- Health and wellness stipend
- Remote work reimbursements for phone & wifi
- Webflow subscription discount
- Remote-first flexibility
Company values
- Build Lasting Customer Trust
- Win, Together
- Reinvent Ourselves
- Deliver with Speed, Quality, and Craft
Company HQ
Financial District, London
Articles
Leadership
Vlad Magdalin
(Co-Founder & Chairman)Vlad Magdalin is Webflow's co-founder and Chief Vision Officer, leads the vision for a more accessible, expressive, AI-powered web, and never misses a chance to nerd out about great design.
Sergie Magdalin
(Co-Founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Linda Tong
(CEO)Linda became CEO in 2024 after serving as Webflow’s President and COO. She’s shaping the next era of the web and leads with a people-first approach grounded in clarity, trust, and learning.
Adrian Rosenkranz
(Chief Revenue Officer)CRO at Webflow, guiding teams that support customers at every step. He’s a seasoned GTM leader who believes AI should amplify creativity—and that strong, people-first teams drive meaningful growth.
Rachel Wolan
(Chief Product Officer)Webflow’s CPO and a builder at heart, Rachel leads product, and design teams with creativity and clarity. With 20+ years of experience, she’s focused on scaling AI-native products that empower people.
Allan Leinwand
(Chief Technology Officer)Webflow’s CTO with a passion for empowering builders. Former tech leader at Shopify, Slack, and ServiceNow, he’s spent his career scaling platforms that shape how people work, create, and connect.
Craig Mestel
(Chief Financial Officer)Webflow’s CFO, known for scaling teams, leading IPOs, and making sense of complexity with data. He’s at his best in high-growth environments where he can build, mentor, and help teams win together.
Mike Podobnik
(SVP, People)Webflow’s SVP of People, known for scaling global teams and shaping cultures where people do their best work. He brings clarity, accountability, and deep partnership to every stage of growth.
Diversity, Equity & Inclusion at Webflow
Ulysses Smith (Diversity, Equity & Inclusion Lead)
- Webflow exists so anyone can bring ideas to life on the web. The same belief drives how we build our team. Diverse perspectives spark new ideas, and when everyone's empowered to create, we all Flow Forward faster. The web is for everyone, and so is the team building it.
- Behind any exceptional web experience is an effort to bring in diverse, unique perspectives that understand how different people interact with the web (and the world). We’re committed to better understanding the people we work with and build for. Our work is never done — but here’s how we’re doing so far: https://webflow.com/company/diversity-equity-inclusion
- Webflow has eight identity-based Employee Resource Groups (ERGs) that we call our Flow Communities.They're our spaces to connect, collaborate, and lead together. They bring together employees who share a common identity, lived experience, or allyship interest to foster inclusion, spark innovation, and shape a culture of belonging across our global teams. Our Flow Communities include: 1️⃣ Asians@Webflow 2️⃣ Blackflow 3️⃣ Caregivers@Webflow 4️⃣ Disability@Webflow 5️⃣ Latinoflow 6️⃣ Queerflow 7️⃣ Webflow Vets 8️⃣ Women@Webflow
- “Fostering a diverse and inclusive culture at Webflow is imperative. It encourages new ways of thinking and collaboration, helping us better understand each other and who we’re serving. By valuing varied perspectives and experiences, we become more creative, better at problem-solving, and engage in richer discussions, ultimately leading to stronger business outcomes.” - Linda Tong, Webflow CEO
Share this job
View 34 more jobs at Webflow