Associate Director of Marketing, Razer
EMEA
Gaming hardware and payment services
Job no longer available
Gaming hardware and payment services
1001+ employees
Job no longer available
1001+ employees
Company mission
To provide gamers with the best software, services, and hardware products.
Role
Who you are
- 10+ years in Marketing with min of 3 years at a senior level (managing large teams, complex brand/distribution environments)
- Demonstrated experience managing Brand Strategy, Media, Digital/Ecommerce, Social Media and Creative development
- Strong communication skills both written and verbal. Able to understand and synthesize complicated scenarios and output easy to understand, effective strategies. Great storytelling is a must - both for our brand as well as our internal communications
- Persuasive, collaborative - able to work across multiple stakeholders and influence drive brand-right implementation. Great at building and maintaining relationships across cultural and geographic boundaries, fostering an environment of mutual respect, understanding, and trust
- Nimble and fast - able to adapt with agility, balance priorities and move quickly in a rapidly changing environment with tight deadlines
- Strategic and creative thinking – ability to create innovative marketing plans for Razer’s diverse businesses to succeed, including in new white-space areas of growth
- Entrepreneurial spirit - willingness to challenge the status quo and move quickly to test and learn new strategies and tactics. This also relates to a level of resourcefulness and proven ability to do a lot with a little
- Highly organized and able to multi-task and manage multiple projects and competing priorities without sacrificing accuracy or efficiency
- Gaming industry experience required
- Consumer electronics industry desired
- Extensive experience managing a marketing budget and a team
- Background working with brick-and-mortar and/or digital retailers
- Familiarity collaborating with UK, DE and France
- Experience with product launches and events
What the job involves
- As the Associate Director, Marketing (EMEA), you will be working on the overall marketing and business development strategy for Razer across EMEA
- You will develop a deep understanding of the audience and leverage these insights to shape Razer’s position and its messaging to the gaming community, youth and millennials in EU
- You will work with and help develop a regional marketing team, collaborate with various internal and external teams to envision, create and execute on a comprehensive GTM strategy
- Your goals include strengthening the brand, creating innovation-led differentiation, increasing product consideration and driving profitable revenue growth
- You are the brand guardian who will ensure consistency in terms of brand image
- Strategize and implement comprehensive marketing plans and programs, both short and long term, to support sales and revenue objectives of the organization
- Provide ongoing tracking, measurement, KPI, and ROI analysis for the team’s marketing initiatives and campaigns to provide clear, actionable insights that inform and inspire communication for strategic calendar and brand initiatives, as also optimizing campaigns real-time
- Develop and execute marketing & PR strategy for Razer EU (with focus on UK, France and DE)
- Evaluate and develop the retail channel strategy and regional targets with the VP of Sales
- Work closely with regional sales team to deliver sales and growth targets
- Develop and execute retail launch plans for new products in line with company’s go-to-market strategy
- Help maintain budget for entire department from headcount to ad spend
- Work with marketing related agencies like advertising agencies and public relation firms to achieve regional marketing, community, and PR goals
- Ensure that the social and Esports activations are in line with regional requirements, provide input and guidance where required
- Lead a ‘For Gamers. By Gamers.’ mindset, developing a data & insight informed position and implementing strategies and tactics that help Razer acquire and retain valuable customers
- Through a digital first lens, connect with the gaming communities, youth and millennials, and communicate what Razer stands for, with our products featured in an impactful manner
- Negotiate with vendors and contractors for pricing and cost of goods for design, PR, marketing, and creative services
- Direct involvement in various co-marketing activities including coordinating business and marketing development with partners
- Research, analyze, and monitor financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity
- Gather, identify, and prioritize functional and product requirements into internal feedback loop to support product feature requests and ideas
- Help empower and grow a high-performing, collaborative team of marketers across all the marketing functions. Drive the vision and oversee all efforts across these functions
- Maintain a strong organization and team culture that is consistent with Razer’s values and best practices
- Be a customer and Razer brand advocate. Our commitment and vision as a company is that our customers come first. Being a leader who can role model that commitment is critical
Our take
Razer is a truly unique, all-encompassing lifestyle brand for gamers, it not only manufactures innovative gaming tech but it also doubles as an in-game payments service, named Razer Gold. In 2018, the company also created a digital payment network for businesses and consumers across Southeast Asia.
Since entering the fintech market in SE Asia, Razer Fintech has become one of the largest online-to-offline digital payment networks in the market, tapping into Southeast Asia’s 430 million-plus unbanked and underserved population. Razer Gold has also seen substantial success, as it is one of the world's largest virtual credit services for gamers.
With this sort of creativity and a strong understanding of its market, Razer has been able to disrupt gamer-focused ecosystems around the globe. Its expansive catalog of gaming hardware ranges from laptops to headsets, to chairs - whereas its suite of software platform options brings in over 70 million users. The company is recognized as the leading brand for gamers in the USA, Europe, and China and is comfortably secure in maintaining that position.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Irvine Medical and Science Complex, Irvine, CA
Articles
Leadership
Min-Liang Tan
(CEO )Min-Liang studied Law at the National University of Singapore before founding Razer in October 2006. He has served as CEO ever since, alongside working as Chairman and CEO of THX.
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