Director of Marketing Events, Imply

• 8+ years of experience in B2B tech marketing, ideally in enterprise software / infrastructure organizations; with at least 3 years of leadership experience
• Proven track record of successfully managing large-scale events, including conferences
• Excellent communicator -Comfortable presenting to all levels, including executives
• Strong collaborator. Experience in working with internal and external stakeholders across the globe
• Experience in working with Marketo, Salesforce, and event management tools
• Strong project manager with hands-on experience in budget management

Desirable

• The ideal candidate will lead the global function, focusing on strategic planning, execution, and optimization of all marketing events, including trade shows, conferences, and customer events
• This role requires strong leadership, organizational skills, creativity, and a deep understanding of the role events play in driving brand awareness, lead generation, and customer engagement
• In addition to managing the global field Marketing function, we are looking for a marketing and events Director to support the growth efforts in our rapidly growing APAC and EMEA markets, driving strategy, execution, and measurable impact of all global marketing programs
• You will work closely with the APAC and EMEA GTM teams and the marketing team in HQ, located in the San Francisco Bay Area
• Strategic Event Planning: Develop and implement a comprehensive events strategy that aligns with Imply's marketing and business objectives
• This includes identifying key events, setting goals, and defining success metrics. Provide opportunities to educate, engage, and inspire our community, customers, prospects, and partners
• Event Execution: Lead the planning and execution of all events, ensuring they are delivered on time, within budget, and with high-quality outcomes. This includes coordinating with internal teams, external vendors, and event organizers
• Team Management: Lead and mentor the events team, providing guidance and support to ensure successful event execution. Foster a collaborative and results-oriented work environment in alignment with our core values
• Vendor Management: Manage relationships with external vendors, including event production companies, designers, and suppliers. Negotiate contracts and ensure quality and cost-effectiveness
• Budget Management: Develop and manage the events budget, ensuring proper allocation of resources and cost control
• Marketing & GTM Integration: Collaborate with other marketing teams and sales leadership (content, digital, PR, etc.) to ensure events are effectively promoted and integrated into broader marketing campaigns
• Analytics and Reporting: Establish KPIs for events and track performance against these metrics. Prepare regular reports for senior management, highlighting key insights and recommendations for improvement
• Customer Engagement: Ensure events provide valuable experiences for attendees and drive customer engagement. Collect feedback from attendees and use it to enhance future events
• Customer Advocacy: Engage and build relationships with customers and help identify customer advocates for case studies and speaking opportunities
• Innovation and Creativity: Stay up-to-date with industry trends and bring innovative ideas to enhance the impact and reach of events