Senior Product Marketing Manager, Expedia Group
Segmentation
$155-217k
Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance.
Online travel shopping company
Open for applications
Online travel shopping company
1001+ employees
Open for applications
$155-217k
Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance.
1001+ employees
Company mission
Expedia's mission is to power global travel for everyone, everywhere.
Role
Who you are
- You have a Bachelor’s degree 8+ years (or equivalent work experience) in product, product marketing, portfolio and/or audience marketing experience, in a complex global organization, preferably in B2B technology
- You can balance a customer-centric mindset and focus on business needs and goals
- Highly functioning within ambiguity thanks to your unbridled curiosity and passion for unraveling complexity
- Willing to learn and eager to partner, always ensuring you bring your peers along the journey
- Able to capably handle numerous, complex decisions simultaneously, across multiple teams, time zones, and cultures
- A plus if you have experience owning an internal go-to-market strategy and/or experience in segmentation
What the job involves
- The B2B product marketing team is looking for a motivated Senior Product Marketing Manager with experience in developing and owning segmentation
- Your objective is to develop a deep understanding of our partners through research and to launch an internal go-to-market spanning across the hotel business and ultimately, other lines of business
- You’ll use insights to create relevant, solution-based messaging and positioning for the segments, and drive adoption and growth for our products
- In this high impact, high visibility role, you’ll be working in close collaboration with research partners, both internal and external, as well as data science and analytics to develop and maintain partner segments, managing the creation and design of internal collateral with brand team and external partners; and driving alignment with core stakeholders and leaders within the organization
- Lead our partner segmentation strategy, including building and launching the internal go-to-market plan
- Collect qualitative and quantitative insights to influence segmentation decisions, collaborating with our User Experience Research team and external agencies Partner with data science and analytics to validate research decisions, balancing business needs and partner-centricity
- Plan the operationalizing of segments and drive adoption in partnership with product, marketing, sales enablement, sales teams
- Create and maintain internal-facing collateral, including personas
Our take
Expedia is an online travel agency. They enable users to access a wide range of services including airline tickets, hotel reservations, car rentals, cruises, vacation packages, and various attractions and services via the world wide web and telephone travel agents. Its primary web businesses include Expedia.com, Hotels.com, Hotwire.com, and Egencia.com.
Between 2021 and 2022, Expedia has been selling and merging a list of its sub-brands in a bid to simplify its operations, including Egencia and Classic Vacations. Due to plummeting share prices, mostly in the case of its sub-brands, Expedia has been leveraging its subsidiaries' customer base and merging them into the company’s core brand. Contrasting this move, Expedia has also been partnering with tech start-ups in a bid to make travel more accessible to underserved groups. Becoming Rentable, a travel company for the disabled is one of 12 startups that are part of Expedia Group’s new Open World Accelerator Programme.
What this indicates is Expedia’s shift from buying other travel companies and a move towards enhancing the experience of its preexisting customer base. This move is aiding in a long-term plan for greater long-term traveler loyalty, utilizing Expedia’s vast amounts of data, not just from reviews, but from check-in, cleanliness, communication, cancelations, etc to inform how guests experience a property.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Leisure Travel Reimbursement
- Travel Discounts
- Family & Friends Discount
- Employee Assistance Program
- Wellness Reimbursement
- Global Service Awards
- Business Travel Medical Insurance
- Matching Gifts
- Expert Medical Opinion
- New Parent Benefit
- Employee Stock Purchase Plan
- 401K Plan
- Health Insurance
- Dental Insurance
- Flexible Spending Account (FSA)
- Vision Insurance
- Health Savings Account (HSA)
- Life Insurance
Company values
- Force Simplicity
- Include Consciously
- Trust Each Other
- Go Get What's Next
- Choose Fearlessly
Company HQ
Interbay, Seattle, WA
Articles
Leadership
Peter M. Kern
(CEO, not founder)Has been a director of Expedia Group since completion of the IAC/Expedia Group Spin-Off and has served as Vice Chairman of Expedia Group since June 2018. Previously CEO of Tribune Media and Managing Partner of InterMedia Partners VII, LP, a private equity firm.
People progressing
Joined as Manager - Strategic Initiatives and has been promoted multiple times to Senior Manager - Strategic Initiatives after 1 year, to Director - Strategic Initiatives also after 1 year, and again to Senior Director - Strategy & Supply after 2 years. Now works as the Vice President of the Travel Agent Affiliate Program.
Salary benchmarks
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