Senior User Acquisition Manager, Homa Games
Gaming technology lab
Job no longer available
Gaming technology lab
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To unlock game developers' creativity by providing the tools, expertise and knowledge needed, accessible to anyone.
Role
Who you are
- 5+ years of experience in user acquisition, preferably in the mobile gaming industry, with soft launch experience
- Strong analytical skills with the capability to work with large datasets and draw actionable insights
- Proficiency in UA tools and platforms (e.g., Facebook Ads, Google Ads, AppLovin, DSPs, etc.) and experience with MMPs, SKAN, and attribution models
- Proven ability to develop and implement innovative and successful UA campaigns
- Excellent communication skills and the ability to work collaboratively with cross-functional teams
- Experience in managing and mentoring team members to promote professional development
- A solid understanding of the gaming ecosystem and app store dynamics; experience in optimizing for mobile ad formats and creative effectiveness is a plus
- A proactive mindset with great attention to detail and a hands-on approach
What the job involves
- We are seeking a Senior User Acquisition Manager to join our Growth & UA team. In this pivotal role, you will lead our User Acquisition strategy for multiple mobile game titles (casual and hybridcasual), driving user growth and retention while optimizing our advertising spend
- Developing and executing data-driven user acquisition strategies across all major platforms (including social networks, ad/SDK networks, etc.)
- Managing and optimizing user acquisition campaigns to achieve maximum ROI and install volume
- Collaborating with cross-functional teams (creative, product, and analytics) to develop compelling ad creatives and optimize conversion rates
- Conducting in-depth analysis of UA performance, competitor research, and industry trends to guide campaign strategies
- Managing relationships with external partners and ad networks to enhance UA strategy and performance
- Maintaining comprehensive reports and dashboards to track performance metrics and inform strategic decisions
Our take
Mobile gaming continues to grow in popularity, and more and more big companies and franchises are publishing their offerings for download, but this has made it extremely hard for small games, with small teams, to stand out. Homa Games builds tools for developers to build successful mobile games, including publishing and monetising their products.
Homa Games is the world’s leading platform for mobile game creation and publishing and is one of the companies driving the industry towards a data-driven and systematic approach. The company helps developers build faster, with testing tools; create more popular games through market intelligence; and remove financial risk by offering smart in-app advertisements and distribution management.
Since 2018, Homa Games has attracted one billion downloads for its published games. The company has raised an impressive level of funding that will be used to improve its tech stack and expand into web3 and NFTs, and it has acquired and partnered with other technologies towards this next goal. Ultimately, Homa Games wants to build a universe of interconnected games with virtual worlds and characters owned by creators and players, an ambitious task that it will be interesting to see if they can achieve.
Steph
Company Specialist at Welcome to the Jungle
Insights
90% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2022
$100m
SERIES B
Oct 2021
$50m
SERIES A
Total funding: $164.4m
Company benefits
- If you’re interested in working from our newly-renovated Paris HQ with a rooftop garden and WeWork amenities, we’ve got a desk right here..
- Don't speak French and don't want to learn it? Pas de problème, we work in English
- You’ll have two reviews a year, meaning you’ll have two chances to prove you should be earning more
- Explore the world via team events + workation (the famous company-wide Homa trip)
- Essential benefits in France and specific locations: health insurance, meal vouchers, public transport subsidy, child-care benefits, and life insurance
Company HQ
Europe, Paris, France
Leadership
Daniel Nathan
(Founder & CEO)Founder of BidMotion and Founding Member of DataLift, where they worked as Managing Director. Former M&A Consultant at Deloitte Luxembourg.
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