Marketing Manager, CareMessage

• 3–5 years of experience in B2B marketing, lifecycle marketing, or sales enablement (SaaS or healthcare preferred)
• Demonstrated ability to create content that supports pipeline development and customer outcomes
• High proficiency in Canva and Google Workspace for creating visually appealing marketing collateral; familiarity with HubSpot or other marketing automation tools
• Experience maintaining content libraries, managing version control, and supporting cross-functional enablement
• Strong writing, editing, and communication skills across multiple formats and audiences
• Ability to manage multiple priorities with attention to detail and internal alignment
• Motivated by CareMessage’s mission to improve health equity through technology and storytelling

Desirable

• CareMessage is seeking a Marketing Manager, Growth & Lifecycle to lead the development, maintenance, and deployment of high-impact content and campaigns across the buyer and customer lifecycle
• This role will play a critical part in driving pipeline growth, accelerating deal velocity, and supporting downstream adoption and retention through clear, outcome-aligned storytelling
• You’ll partner closely with Sales Enablement, Sales, Implementation, and Customer Success to ensure CareMessage’s value is clearly communicated to the right audience at the right time
• You’ll create and maintain our asset library, manage lifecycle content infrastructure, and build the tools our customer-facing teams use to drive conversations and outcomes
• You have experience in B2B marketing, lifecycle marketing, or content operations—ideally within a SaaS or mission-driven technology environment
• You’re comfortable owning the full lifecycle of a marketing asset, from content creation to rollout, usage tracking, and version control
• You’re also outcome-driven: you can translate technical features into content that supports pipeline conversion, customer onboarding, and renewal impact
• You’re fluent in Canva, detail-oriented with content management systems, and ready to become the source of truth for sales and customer-facing materials
• You’re not just a content creator—you’re a system-builder who ensures the right assets are in the right hands, at the right time
• Design and manage multi-channel marketing campaigns across the funnel—spanning email, sequences, webinars, and event follow-up
• Build HubSpot workflows, CTAs, and sequences to support both MQL and CQL development
• Collaborate with Sales and Success to align campaign content with lifecycle and segment-specific goals
• Track performance of campaigns and share actionable insights with cross-functional teams
• Own the customer marketing roadmap, including development and promotion of webinars, newsletters, and other lifecycle campaigns that support adoption, retention, and expansion
• Develop content that clearly ties CareMessage features to measurable customer outcomes (e.g., care gap closure, no-show reduction, patient engagement)
• Create and maintain assets for every stage of the customer journey—including one-pagers, use case decks, onboarding guides, and success plan templates
• Own CareMessage’s marketing content library, including master slide decks, templates, customer-facing tools, and email scripts
• Manage version control, internal accessibility, tagging, and quarterly refresh cycles to ensure content stays relevant
• Build and maintain competitive battlecards and positioning sheets in collaboration with Sales Enablement
• Translate new product releases and feature updates into clear, outcomes-oriented messaging and assets that support adoption and value realization
• Use Canva to develop and maintain visually cohesive marketing materials
• Work with Design or external vendors as needed to align visual identity across channels
• Proactively identify areas where visual content can elevate storytelling (e.g., infographics, outcome snapshots, social cards)
• Partner with Sales Enablement and CX leaders to roll out new materials and campaigns
• Support training and content onboarding for new materials across Sales, Success, and Implementation
• Maintain close collaboration with the Director of Sales Enablement to align lifecycle content to operational goals and messaging strategy
• Proactively flag outdated or underused assets and recommend sunsetting or repositioning
• Support marketing strategy and execution for conferences and field events—including speaker content, booth collateral, lead capture forms, and post-event follow-up materials
• Within 1 month you will have …
• Completed onboarding and become fluent in CareMessage’s product, messaging, and market segments, including demoing back the product
• Audited all core content assets and mapped them to funnel stages and segment use
• Refreshed or created 2–3 key assets in Canva or Google Slides
• Partnered with Sales Enablement to create a content refresh calendar and battlecard outline
• Within 3 months you will have …
• Launched multiple outbound campaigns (and webinars) and tested email, webinar, and newsletter performance
• Developed updated enablement resources across Sales, Implementation and CS teams
• Launched at least one end-to-end campaign targeting MQL or CQL growth
• Delivered a full suite of updated onboarding and sales collateral for one key segment
• Published at least two competitive battlecards for internal use
• Created a structured content library for team-wide access and documented usage
• Presented initial results from a campaign or asset engagement report to Revenue and Enablement leaders
• Built trust as the primary marketing resource for the CRO and Revenue team