Social Media Analyst, Adobe
Global leader in digital media and marketing
Job no longer available
Global leader in digital media and marketing
1001+ employees
Job no longer available
1001+ employees
Company mission
Adobe's mission is to move the Web forward while also giving Web designers and developers the best tools and services in the world.
Role
Who you are
- Expert level proficiency in social analytics and listening tools such as Brandwatch, Talkwalker, Sprinklr, Sprout, etc
- Experience using multiple Social Channel Analytic Tools (e.g. Hootsuite, SocialBakers, Khoros, Sprout, Sprinklr, etc.)
- Experience using data visualization tools (e.g. Tableau, Power BI) and web analytics tools (e.g. Adobe Analytics)
- Experience in analyzing datasets in Excel or Google Sheets (e.g., Pivot Tables, VLOOKUP)
- Perform advanced statistical analyses
- 5+ years practical experience in a social media analytics and measurement role
What the job involves
- Reporting to Adobe’s Group Manager for Comms Measurement, the Social Analytics and Insights Manager will support the organization’s social measurement framework, drive campaign and program development through social insights, and lead in gathering and consolidating social and web data to build compelling performance reports
- We are looking for a skilled social media analyst to join our team to deliver data and insights to improve social strategy and performance
- Curate data natively from social media platforms (e.g. Twitter, Facebook, Instagram, YouTube, LinkedIn, and Tik Tok) and perform analysis on all social platform metrics
- Synthesize social media and web data into meaningful insights and clearly communicate complex findings
- Use social listening data to conduct research on topics such as brand affinity, audiences and trends
- Work closely with social media strategists, account managers, and other analysts, and communicate in a clear and relevant way with multiple partners about data and analytics
Our take
Computer software giant Adobe is well known across the world, with flagship products like Adobe Photoshop having become household names. Since its founding in 1982, the company has been at the forefront of developing some of the world's most essential tech, such as printer languages and Flash players. Its impressive power to continuously innovate is a huge part of the reason why its revenue has continued to grow year on year.
However, during the coronavirus pandemic Adobe has suffered, as consumers focus more on essential tech and subsequently move away from more discretionary products. This has been damaging for Adobe because it has, over the last two decades, diversified considerable into these non-essential tech fields which have taken a hit. Adobe's core business will remain strong, since it is so fundamental to the technology we use, but the company's next test will be to ensure that its more peripheral ventures are able to recover.
That said, there can be no doubt that Adobe is well set to bounce back from the pandemic. Over almost 40 years, it has continued to create leading software, and with new products like 'Spark' - a social media post-creation software - it looks like Adobe is well up to date with current market trends. Its fame, global demand, and vision to "dream bigger" mean that it is well-set to continue its successes going forward.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Casual dress
- Paid sick leave
- Education + Training reimbursement
- Stock purchase plan
- Performance bonus
- Employee discounts
- 20 days holiday (excl. bank holidays)
- Work from home opportunities
- Health insurance
Company HQ
Downtown San Jose, San Jose, CA
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job