Growth Marketing Manager, Kiddom
Offers equity
Personalised teaching and learning for children
Be an early applicant
Personalised teaching and learning for children
101-200 employees
Be an early applicant
Offers equity
101-200 employees
Company mission
To empower learners and teachers to achieve their full potential by connecting assessments, a digital curriculum, and instruction in one platform.
Role
Who you are
- The ideal candidate will have a proven track record of driving top-of-funnel lead generation while also possessing the skills and expertise to nurture customer loyalty and support expansion and upsell opportunities
- Bachelor's degree in Marketing, Business, or a related field
- Proven experience in growth marketing and lead generation, preferably in the K-12 education sector
- Expertise in Hubspot, SalesForce, Google Ads, and Paid Social channels
- Strong writing skills with demonstrated success in developing and executing multi-channel marketing campaigns
- Proficiency in marketing analytics and data-driven decision-making
- Strong communication and interpersonal skills, with a focus on building relationships with internal teams and external partners
- Kiddom policy requires employees to be vaccinated before they visit an office or attend company events
What the job involves
- Kiddom, a leading educational technology company, is seeking a highly motivated and results-driven Growth Marketing Manager to join our dynamic marketing team
- As a Growth Marketing Manager, you will support the work of our Sr. Growth Marketing Manager to amplify our brand awareness and interest in the K-12 market. Experience in the K-12 education field is highly preferred
- Develop and execute comprehensive growth marketing strategies to rapidly increase top-of-funnel leads through paid search, email campaigns, paid digital, etc
- Identify, evaluate, and optimize various acquisition channels to maximize lead generation and cost-effectiveness
- Work closely with Sales to monitor sales funnel conversions and optimize processes
- Routinely utilize A/B testing to ensure programs are always improving
- Utilize data-driven insights to analyze the performance of various marketing campaigns and initiatives
- Measure the success and effectiveness of growth marketing efforts
- Collaborate with cross-functional teams to create compelling messaging at the national, state, and local levels. Develop landing pages and promotional content to attract and engage prospects
- Stay updated with the latest trends and developments in the K-12 education industry and digital marketing landscape
Our take
Digital education has become an increasing reality in recent years. Whilst services such as Zoom have provided platforms for remote teaching, the minimal functionality of such services has outlined the lack of digital engagement tools that classrooms require.
Kiddom develops a collaborative learning platform for K-12 schooling that aims to provide integrated solutions to not only remote teaching but also in-person school and homework assignments. The platform allows teachers to assign tasks and to collaborate with students on them, whilst the software gathers data to provide insights on student engagement and performance.
The startup currently provides its services to individual teachers for free, but solutions for inter-institutional curriculums come at an annual subscription fee. Kiddom’s approach aims to provide solutions and fill the gap between remote and in-school teaching, at the same time as integrating student analytics to optimize and personalize the way students are educated.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Aug 2021
$35m
SERIES C
Mar 2018
$15m
SERIES B
Total funding: $56.5m
Company benefits
- Competitive salary
- Meaningful equity
- Remote friendly culture with budget to make sure you can work comfortably from home or office
- Health benefits: medical, dental, vision, disability and life insurance
- Flexible vacation policy
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Ahsan Rizvi
(CEO & Founder)After an MSc at the University of Illinois, Ahsan spent a year as a Fulton Collective LLC Partner, before co-founding Le Sensor in 2010. They leveraged this entrepreneurial experience to found Kiddom in January 2015, serving since as CEO.
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