Principal Marketing Operations Architect, NextRoll
$169.2-208.5k
+Equity
Data-driven marketing technology
Be an early applicant
Data-driven marketing technology
501-1000 employees
Be an early applicant
$169.2-208.5k
+Equity
501-1000 employees
Company mission
To level the playing field for businesses of all sizes by creating a reliable and understandable platform.
Role
Who you are
- The ideal candidate should possess at least 9+ years of B2B marketing experience, Salesforce & Marketo proficiency, and a strong technical background to optimize campaigns efficiently and contribute to revenue growth at NextRoll
- 9+ years of hands-on experience in B2B marketing, with a strong focus on account-based marketing or marketing operations
- Proficiency in marketing systems architecture - including but not limited to lead routing, lead scoring, campaign measurement
- Marketo & Salesforce certified
- Understanding of data synchronization between marketing and sales systems
- Data-oriented: Comfortable with digging deep into the data to provide best-in-class governance, integrity, and accuracy
- Reporting: Provide actionable insights into marketing campaign performance to relevant stakeholders
- Excellent analytical and problem-solving skills
- Strong project management skills, working cross-functionally to reach goals
What the job involves
- As the Principal Marketing Operations Architect, you'll play a pivotal role within our Revenue Marketing team, ensuring our marketing systems are efficient, data-driven, and ready to scale
- Reporting to the Senior Director of Revenue Marketing, you’ll partner closely with Revenue Marketing leadership to strategize and execute operational motions, driving success for our teams
- In this critical role, you’ll work with our external consulting firm to ensure operational excellence across our marketing technology stack, from automation to analytics, driving seamless execution of campaigns that generate impactful results
- Oversee and maintain our marketing automation systems, including but not limited to: Marketo, Salesforce, ZoomInfo, and Lean Data
- Work closely with the sales team to ensure alignment on lead management processes and handoffs
- Develop and maintain comprehensive dashboards and reports to monitor and evaluate marketing tech stack performance
- Partner closely with Sales and Operations to continually improve marketing effectiveness, process scalability, and lead-to-closed won optimization
- Work closely with the wider Revenue Marketing team to strategize and execute campaigns effectively
- Full ownership over designing and implementing programs that drive improvements to lead quality and conversion rates
- Manage the integration between marketing automation systems and other essential tools, including CRM platforms
- Establish and implement best practices for data management and hygiene
- Monitor, assess, and report on the effectiveness of marketing campaigns
- Identify and implement improvements in marketing automation processes and systems
Our take
NextRoll is a marketing technology company consisting of two business units, AdRoll and RollWorks. Aiming to provide a reliable and easy-to-use platform, it allows both B2C and B2B companies to manage their marketing and advertising campaigns within a single software suite.
NextRoll isn't alone in the MarTech space and is facing intense competition from major players such as Klaviyo, Criteo and Google's marketing platform. That said, the company is more than holding its own, picking up high profile customers such as Oracle and Personify and winning a number of industry recognitions.
One reason for this is its access to an unparalleled amount of data, which its machine learning algorithms use to produce over 150 billion buyer predictions daily. This gives it a major edge over the competition, and its strong position has attracted a high degree of investment. This will enable it to maintain its momentum as it continues to develop and grow.
Steph
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
Company
Funding (last 2 of 3 rounds)
Apr 2014
$70m
SERIES C
Jul 2012
$15m
SERIES B
Total funding: $89m
Company benefits
- Healthcare
- Paid Time Off
- Up To 12 Weeks Paid Parental Leave
- Wellness Programs
- Comprehensive Learning & Development Program
- Home Office Setup Support as Needed
Company values
- Growth - We hire great people and help one another grow
- Loyalty - We do right by our customers and community
- Innovation - We build innovative products that work for a lot of people
- Resourcefulness - We do more with less
- Fun - We take work seriously, not ourselves
- Transparency - We are open and authentic
Company HQ
Mission District, San Francisco, CA
Articles
Leadership
Roli Saxena
(CEO, not founder)Former Chief Customer Officer for Brex and VP of Revenue, Support, Partnerships and Strategy at Clever Inc. Before that, they were Head of North America Sales at LinkedIn.
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