Marketing Strategy and Planning Manager, ActiveCampaign
$116-159.5k
Customer experience automation
Open for applications
Customer experience automation
501-1000 employees
Open for applications
$116-159.5k
501-1000 employees
Company mission
To help businesses and organizations to automate their entire customer experiences.
Role
Who you are
- 5–8 years of experience in strategic planning, agency production management, marketing operations, and/or program/project management in a B2B SaaS or tech environment
- Experience with go-to-market strategy, planning cycles, and performance management
- Strong communicator and collaborator who can influence at all levels and across functions
- Exceptional organizational and project management skills with strong attention to detail
- Ability to navigate ambiguity, prioritize effectively, and drive outcomes in fast-moving environments
- Proficiency with tools like Confluence, Asana, Tableau, Smartsheet, or similar for planning and reporting
- A proactive, curious mindset with a passion for enabling performance and driving clarity
- Experience with budget management/tracking
- Analytical skills for performance reporting
- Change management experience
What the job involves
- As the Strategy and Planning Manager, you will work closely with the Director of Marketing Strategy & Planning to implement and maintain the operational frameworks and planning processes that drive marketing success
- You'll be responsible for executing marketing operating rhythms, coordinating cross-functional programs, and ensuring accountability across marketing initiatives
- This role will work closely with senior marketing leaders to build, optimize, and manage the marketing operating model
- In this role you will lead integrated planning cycles, standardize and govern marketing artifacts and communications
- It’s a unique opportunity to help shape how Marketing plans, operates, and drives business impact
- You'll help design and optimize core operating rhythms to drive alignment, accountability, and performance
- Manage key marketing programs end-to-end, ensuring clear objectives, milestones, and accountability
- Foster cross-functional collaboration across Marketing teams
- Lead preparation for Marketing Leadership Team meetings, offsites, and strategic sessions
- Manage documentation and knowledge management for marketing strategy and planning
- Establish & train teams with best practices for pitching, briefing, and planning
- Ensure consistent communication of priorities and progress across teams
- Support tracking or marketing investment and reconciliation with budget owners
- Identify and analyze resource needs and allocation across marketing initiatives to optimize team effectiveness
- Support performance reporting and share of progress against quarterly and annual marketing plans
Our take
Marketing and CRM tools are essential to scale a business in the current landscape. Existing tools for optimizing engagement, scalability and data analytics have surged in popularity, but many solutions remain unaffordable for small businesses.
ActiveCampaign provides an integrated platform for email marketing, marketing automation and CRM with the focus on providing businesses with the ability to optimize customer experiences. The platform leverages machine learning and automation to increase the rate that its clients can scale their engagement levels, regardless of whether the user is running a small or large business.
Despite high-profile competitors, the company has found a gap in the market by providing an integrated and unified solution combining hundreds of tools. The platform is available as an entire package for enterprises, but smaller companies can opt for cheaper and streamlined tool kits. In 2022, ActiveCampaign announced the implementation of over 400 customer ideas into its product. It has also partnered with ActiveEngine, the first ActiveCampaign-only agency, to enable businesses to make better discovery calls and close more deals. With the 2024 opening of a hub in Krakow, it is further expanding its European footprint.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-18% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2021
$240m
SERIES C
Jan 2020
$100m
SERIES B
Total funding: $360m
Company benefits
- Mac computer, modern apps, and access to a $250 quarterly WFH stipend, as well as regional Hubs that serve as a central meeting space.
- Open PTO, the ability to work remotely, a sabbatical program, and flexibility in your work schedule.
- Access to the Calm meditation app, the Modern Health coaching app, and telemedicine support for mental health.
- Equity for all employees to help create alignment and an ownership mindset across all team members as we grow.
- Access to 1:1 sessions with career coaches, and Udemy subscriptions.
- Generous 401K matching that have no wait or vesting requirements.
- Dedicated Employee Resource Groups for moms, dads, and parents, manager training to better support working parents, and flexible working schedules to make parenting during remote work a bit less stressful.
- Dedicated career development conversations and regular salary reviews.
- Full medical, dental, and vision, and pay 100% of your premiums for the HSA plan.
- Stay connected with teams around the globe through digital outings & trainings, an automated coffee roulette program, and biannual team kickoffs.
- Donation matching and 3 days of Volunteer Time Off for all employees every year. We also make it easy to participate in local elections by giving employees the day off.
Company HQ
Chicago Loop, Chicago, IL
Leadership
Jason VandeBoom
(CEO)Jason founded ActiveCampaign in January 2003 as CEO. They have worked there ever since, alongside being a Future Founders Board Member since February 2020.
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