Regional Marketing Manager, Okta
US Central Region
$103-155k
Salary is only applicable to candidates residing in California (excluding San Francisco Bay Area), Colorado, New York, and Washington
Management platform securing resources from cloud to ground
Be an early applicant
Management platform securing resources from cloud to ground
1001+ employees
Be an early applicant
$103-155k
Salary is only applicable to candidates residing in California (excluding San Francisco Bay Area), Colorado, New York, and Washington
1001+ employees
Company mission
To improve the connections between people and tools to make companies more productive and secure.
Role
Who you are
- 5+ years of regional or field marketing experience within a B2B enterprise environment
- Bachelor’s Degree; Marketing preferred
- Travel required: up to 30%
- Experience with Marketing Tools/Technologies( SFDC, Tableau, Splash, Asana, Marketo, 6Sense)
What the job involves
- We are looking for a strategic and results-driven individual to lead the execution of our regional marketing programs and revenue growth initiatives supporting the Enterprise Central sales organization at Okta
- This role is essential to achieving our ambitious revenue goals by executing impactful marketing strategies and demand generation programs that drive regional pipeline growth
- As part of the Americas Field Marketing team, you will report to the Sr Manager, Regional Marketing for the Enterprise Central/East Region
- This role will work closely with the sales organization and collaborate within the broader marketing organizations (Digital, Integrated, Product, Global Campaigns, Marketing Operations) to ensure strategic alignment and achieve business outcomes
- Create and Execute Regional Marketing Programs: Design and implement targeted marketing campaigns aligned to the Americas and Enterprise GTM Strategy that generate a robust pipeline of new and upsell business to support regional sales and product goals
- Lead Cross-Functional Marketing Alignment: Act as the “quarterback” for all marketing activities supporting the regional sales team, coordinating efforts with product, digital, content, Account Based Marketing as well as event marketing teams to deliver cohesive programs
- Consultative Partner to Regional Sales: Build and maintain a trusted, consultative relationship with regional sales leaders, account executives and sales development representatives, providing strategic marketing insights, tools, and resources to help achieve sales objectives
- Analyze and Report on Regional Performance: Conduct in-depth, data-driven evaluations of regional performance, delivering insights during forecast and pipeline review calls, quarterly business reviews, and strategic planning sessions
- Manage Budget and Vendor Relationships: Oversee program budget allocation and vendor management, ensuring efficient investment in marketing programs with a strong program cost-to-pipeline return
- Collaborate with Strategic Partners: Work closely with partner organizations to design joint initiatives, leveraging partner strengths to enhance marketing programs and maximize pipeline impact
- Provide Regular Performance Feedback and Reporting: Track and report on the effectiveness of regional marketing programs, continuously optimizing strategies based on ROI and sales feedback
Our take
Okta started off as an identity company where organisations, large and small, could tap into the company to have a single sign-on interface to access all cloud applications now centralised. Okta has since expanded to provide identity management at the device as well as the server level.
The new approach towards network security is increasingly based on identification and authentication, and Okta is on track to become the go-to vendor in the space. They aim to do so by developing products that enable people to access applications and other tools more smoothly and securely than ever before.
Okta has taken strides towards expansion through significant employee growth and shuffling executive leadership. The company has also made lateral moves such as tackling governance concerns, opening up new paths for revenue.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
19% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2015
$75m
SERIES F
Jun 2014
$75m
SERIES E
Total funding: $229.3m
Company benefits
- Work from home opportunities
- Health + Wellness
- Financial Benefits
- Pay + Incentives
- Time Off
- Everyday Living
- Resources
Company values
- Love our customers
- Never stop innovating
- Act with integrity
- Be transparent
- Empower our people
Company HQ
The East Cut, San Francisco, CA
Articles
Leadership
Todd McKinnon
(CEO)VP of Development at Salesforce.com and has nearly a decade of experience in various engineering and leadership roles at PeopleSoft.
Frederic Kerrest
(Vice Chairman)Worked in Sales and Business Development at Salesforce.com, and previously co-founded high-tech consulting firm Meridian Global Solutions.
People progressing
Joined as Senior Manager, Recruiting EMEA and promoted to Director, Recruiting EMEA after 3 years. Promoted again to Senior Director, Recruiting EMEA after another 3 years.
Salary benchmarks
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Diversity, Equity & Inclusion at Okta
- Workforce: We believe in recruiting diverse talent to create balanced teams
- Workplace: We support and empower employees to be authentic and grow through open conversations and education
- Marketplace: We go to market and sell to diverse audiences
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