Carbon offset credits are fast becoming a popular way for businesses to lower their environmental impact, but a lack of reliable data for how these offsets really impact the world has undermined the credibility of the multi-million dollar offset market.
Pachama is looking to address the credibility crisis for reforestation and nature rebuilding offsets. Through a combination of machine learning with satellite and LiDAR imaging, the company supplies an independent, detailed method of carbon offset verification - ensuring businesses are investing in high-quality credits and reducing the chances of greenwashing.
With carbon emissions the hot topic of the day, it is no surprise that Pachama is not alone in the market. UK startup Sylvera is also making substantial headway in improving credibility in the voluntary carbon market for reforestation through remarkably similar methods, whilst Toucan Protocol is leveraging the trustless blockchain network to tackle the issue.
This competition is unlikely to prove a major problem though, as the market for offsetting solutions is expansive and growing. Pachama already boasts clients such as Shopify, Microsoft, and SoftBank, as well as a partnership with Latin American eCommerce giant MercadoLibre - which has invested a total $23.7M in projects to protect biodiversity in Latin America.
Kirsty
Company Specialist at Welcome to the Jungle
