Director of Content Marketing & SEO, PermitFlow
$120-160k
+ Offers equity
More information about location
3 days a week in office (Manhattan, NY )
Construction permit application and management platform
Open for applications
Construction permit application and management platform
21-100 employees
Open for applications
$120-160k
+ Offers equity
More information about location
3 days a week in office (Manhattan, NY )
21-100 employees
Company mission
To streamline and simplify construction permitting in the United States.
Role
Who you are
- We’re looking for a strategic problem solver who is data-driven, pragmatic, and process-driven
- You should be ready and excited to be a hands-on operator, executing tactically as well as strategically
- We have a strong hypothesis that this individual will be able to have an outsized impact on the business via savvy adoption of new tools and techniques
- We’re looking for a curious, driven tinkerer - excited to design and run content / SEO experiments before formalizing long-term programs around the most successful ones
- Professional Background: 3+ years of experience supporting content and inbound strategies for B2B SaaS companies
- Curiosity: Both SEO and Content are iterative programs. We’re looking for someone creative, proactive, and curious - excited to experiment and push boundaries
- Strong quant inclination: You can’t improve what you can’t measure. You love numbers, and you’re very comfortable in data tools
- Strong communicator: Driven to "cut through the noise" with thoughtful, memorable and differentiating messages
- Strong work ethic: You have the opportunity to build and lead a function as we grow. Motivated by a fast-paced environment
- Team player: Your success will be tied closely to the success of the functions you’re supporting. Seeing your success as their success is critical!
- NYC Based: This role is a hybrid role, with in-person required Monday, Wednesday, and Friday in our Manhattan office
What the job involves
- The Director, Content Marketing & SEO is a pivotal role responsible for creating and driving our full content strategy
- This position requires an individual with strong experience in both content management and SEO in addition to a strong comfort with data
- The Director will manage contracted content writers and other contractors, ensuring their efforts support the larger content and SEO vision
- Tactically, this means owning keyword research, building a pipeline of relevant content ideas, and setting up our writers for success
- This also means reviewing / copyediting content, posting content, and tracking results
- As critical as tactical execution is a a willingness to experiment with AI and other novel data-centric content strategies
- Develop content strategies to further our position as thought leaders in the permitting space, making strategic decisions around channel, format, content, and more
- Own our SEO and website strategy, including keyword research, site architecture, and metrics tracking (incl. pipeline growth)
- Work with demand generation to identify and create content pieces serving the full marketing funnel, different personas, and campaigns
- Experiment with new content formats and channels (ex. webinars, customer interviews, video testimonials)
- Experiment and incorporate new technology and methodologies into our content and SEO programs, such as generative AI and programmatic SEO
- Create and develop our brand voice in such a way that our ICP and broader addressable market trust PermitFlow as a thought leader and source of truth
- Build and drive our content engine, creating a process for consistently producing high-quality content pieces (likely involving a small group of freelance writers and contractors)
- Act as a copyeditor and reviewer to ensure high quality of external-facing communications
- Communicate with sales and other departments to identity new content requirements, developing and executing on content in support of key campaigns and channels
- Stay apprised of the latest content marketing and SEO tactics and approaches to ensure our marketing remains fresh and ahead of the competition
- Report on key content and SEO metrics to track performance and identify opportunities to improve
Our take
Aiming to create value in the construction market currently worth over $1.5 trillion, San Francisco-based PermitFlow is a construction permit application and management platform for builders and owners.
For too long, builders have been shuffling through the unique processes of municipalities, whereas now PermitFlow offers a standardized permit application workflow through which users can easily prepare and submit permit applications, receive approvals, and respond to municipal comments on one single platform. This saves time, reduces errors and shortens municipal review cycles, ultimately speeding up the time taken to permit.
In partnership with TraceAir, PermitFlow is set to transform construction project management by combining advanced technologies. This collaboration aims to enhance efficiency and reliability, creating a more streamlined process that benefits builders and stakeholders across the nation.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (2 rounds)
Feb 2024
$31m
SERIES A
May 2023
$5.5m
SEED
Total funding: $36.5m
Company benefits
- Equity packages
- 100% Paid health, dental & vision coverage
- Company issued laptop
- Home office & equipment stipend
- Lunch & Dinner provides via UberEats w/ a fully stocked kitchen
- Commuter benefits
- Team building events
- Unlimited PTO
Company HQ
Milpitas, CA
Articles
Leadership
Francis Thumpasery
(CEO)Previously served as Senior Business Analyst for McKinsey & Company. Co-founded mBulance.
Salary benchmarks
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