Demand Generation Manager, Deskbird
DACH
All-in-one workplace management platform
Open for applications
All-in-one workplace management platform
101-200 employees
Open for applications
101-200 employees
Company mission
To enable companies around the world to realize the potential of hybrid work.
Role
Who you are
- 5–8+ years in B2B SaaS demand generation / growth roles
- Native or fluent German + strong English
- Deep understanding of the DACH market
- Strong experience in: Field marketing (events), ABM & campaign execution
- Experience working closely with sales teams
- High ownership (thinks like a GM of the region)
- Strong executor (able to get things done independently)
- If our mission and this role resonate with you, we encourage you to apply, even if you don't meet every single requirement
What the job involves
- We are building a regionally aligned, revenue-driven GTM organization where each market owns its pipeline and ARR targets
- The Demand Generation Manager for DACH will own the end-to-end pipeline generation strategy and execution for the region
- This role is responsible for:
- Driving pipeline and revenue growth in DACH
- Leading all regional demand initiatives (ABM, field, campaigns)
- Acting as the central orchestrator of GTM efforts in the region
- This is a high-ownership, highly hands-on role combining strategy, execution, and cross-functional leadership
- 1. Own Regional Pipeline & ARR Targets
- Own pipeline generation targets for DACH (in close alignment with Sales)
- Be accountable for: Pipeline volume and quality & contribution to ARR
- Translate global strategy into a clear regional plan
- 2. Lead Regional GTM Strategy & Execution
- Define and execute the regional demand strategy across: ABM (mid-market / enterprise), field marketing (events, roundtables, local activations) & campaigns (integrated, multi-channel)
- Ensure all activities are: ICP-focused, aligned with sales priorities & measurable in pipeline impact
- 3. Act as the GTM Orchestrator for DACH
- Work as one team with: Regional Sales & BDRs
- Align on: Target accounts, campaign priorities & pipeline gaps
- 4. Execute Hands-On Across Channels
- Plan and run events (from concept to execution)
- Build and launch campaigns
- Write campaign messaging and landing page content
- Set up and manage campaign assets (with support where needed)
- From strategy to execution - you are expected to operate end-to-end
- 5. Drive ABM & Upmarket Motion
- Partner with Sales and BDRs on: Target account selection & account-level strategies
- Execute: Personalized campaigns, account-specific activations & high-touch engagement strategies
- 6. Measure & Optimize Performance
- Track: Pipeline generated, conversion rates & campaign ROI
- Continuously optimize: Channel mix, messaging & execution
- Partner with GTM Ops to ensure: Clean tracking & clear attribution
Our take
Swiss-based Deskbird is on route to become Europe’s leading workplace management platform that allows companies to create ordered but flexible environments.
The company has adopted a unique approach to workplace management, offering the first workplace software built around users instead of buildings. Along with standard functionalities like booking resources, the tool that has brought the company unique success is the ability, via mobile app, to identify who of their employees are in the office and thereby schedule meetings accordingly.
Following 2025 funding, the company will invest capital into extending reach across European markets, with a particular focus on expanding its presence in the UK. And it's 10 year plan is to be to workforce management what Salesforce is to CRM. A lofty goal, but the company is certainly setting itself up to achieve this in due time.
Freddie
Company Specialist at Welcome to the Jungle
Insights
91% employee growth in 12 months
Company
Company HQ
Pfäffikon, Freienbach, SZ
Leadership
Ivan Cossu
(Co-Founder & CEO)Previously served as a Management Consultant for Lytica and as a Consultant for The Boston Consulting Group (BCG).
Jonas Hess
(Co-Founder & CPO)Previously served as Strategy Manager of Digital Services and Electronics for BMW Group and as a Strategy Consultant for The Boston Consulting Group (BCG).
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