Web Marketing Manager, Skyflow
$95-158.8k
Salary applicable to candidates in Bay Area
More information about location
Data privacy vault
Job no longer available
Data privacy vault
101-200 employees
Job no longer available
$95-158.8k
Salary applicable to candidates in Bay Area
More information about location
101-200 employees
Company mission
To ensure that clients' data is stored and utilized safely and securely.
Role
Who you are
- 5-7+ years of web management experience, including maintaining websites utilizing the Webflow CMS
- Expertise leading SEO efforts and campaigns, with a clear understanding of search engine algorithms, ranking methods, keyword research, measurement and data mining tools
- Well versed in analytics and tracking tools such as Google Analytics, Google Webmaster, Google Tag Manager, Hotjar, and ahrefs or similar tools
- Comfortable developing and/or guiding the development of content for the web
- Excellent written, verbal, and interpersonal communication skills
- An eagerness to work in an ever-changing, fast-paced startup environment (startup experience preferred)
- Bonus points for experience in the developer and technology buyer space
- While this position is remote, it is preferable that the candidate be able to easily join meetings and regularly communicate with colleagues located in the PST timezone
What the job involves
- Own the website, including strategy, leading new page development and UX/UI optimization in partnership with the Product Marketing and Content teams (ensuring a regular cadence of fresh site content), as well as daily maintenance
- Define, measure, and optimize web visitor/prospect journey, partner with Growth Marketing on lead scoring efforts, partner with Marketing Operations to create more in-depth traffic and lead analysis, and provide ongoing reporting on performance
- Project manage agency development efforts, partnering with Brand to ensure new designs meet our brand guidelines
- Lead landing page design and maintenance efforts, in partnership with Growth Marketing, our design/development agency, and Marketing Operations
- Lead global SEO efforts, including content audits, partnering with Content to handle content updates and opportunities, working with our agency to address technical issues, developing and managing internal linking strategy, and backlink strategy in partnership with our PR agency
- Conduct ongoing competitive research on organic, paid, and content efforts, providing recommendations to the Content and Growth Marketing teams, to help optimize their efforts
- Utilize strong project management skills to track, communicate status, and deliver personalized experiences and operational projects on time
- Develop and execute the company’s website marketing strategy to attract and engage with the developer audience to our Skyflow Data Privacy Vault
- Collaborate closely with the Product Marketing team to ensure that website content accurately reflected the features, benefits and use cases of our API-driven solution
- Optimize website content and user experience to increase conversation rates and overall engagement metrics
- Develop and maintain the website roadmap, prioritizing key initiatives to improve user experiences, increase conversion rates and drive engagement
- Work closely with the developer relations team to create and promote events, webinars and other initiatives through our website to engage the developer community and drive awareness of Skyflow Data Privacy Vault
- Work closely with Demand Gen to implement and maintain best practices for SEO and SEM to increase organic traffic and drive leads and conversions
- Understanding of B2B demand generation channels and how they interplay with website technology, architecture, and content
- Be a champion for our internal teams like Sales, Product, Customer Experience and Engineering
- Proven experience setting channel targets and managing KPIs
Our take
Fintech companies of today are racing to design innovative apps for their clients, but the essential integration of data security is time consuming. These apps deal with sensitive and regulated data so security is essential, resulting in large financial and time investments into data vault and patchwork solutions.
Skyflow designs API tools that aim to solve privacy issues such as security, compliance and governance with a quick-to-equip and accessible approach. These tools provide an opportunity for companies to encrypt their data, leverage tokenization techniques for optimal security, and manage policy enforcement through auditable logs.
API systems massively increase the efficiency of workflows, and thus Skyflow's approach to privacy presents serious competition in the data-vault market. Through further innovation and advantageous partnerships, Skyflow is well set to deepen its presence in the market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Mar 2024
$30m
SERIES B
Oct 2021
$45m
SERIES B
Total funding: $100.5m
Company benefits
- $1,000 Work from home expense (U.S., Canada, and Australia)
- Excellent Health, Dental, and Vision Insurance Options (Varies by Country)
- Unlimited PTO
- Flexible Hours
- Generous Equity
Company HQ
Ventura, Palo Alto, CA
Leadership
Anshu Sharma
(CEO)Formerly Group Project Manager at Oracle before investing in Nutanix. Also served as VP of Product Management at Salesforce.com and co-founded Clearedin.
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