Senior Product Manager, every®
Acquisition & CRO
Office located in Kreuzberg, Berlin
Plant-based ready meal delivery
Be an early applicant
Plant-based ready meal delivery
101-200 employees
Be an early applicant
Office located in Kreuzberg, Berlin
101-200 employees
Company mission
To make good food accessible to everyone, everywhere and anytime.
Role
Who you are
- You’ll bring deep expertise in CRO, e-commerce, funnels, and landing page optimization, with a proven track record in direct-to-consumer product organizations
- 5+ years experience in Product Management in a data-driven environment
- Experience in e-commerce and/or D2C organizations
- Experience in landing page optimization, funnel design, and basket/checkout improvements is a big plus
- Proven track record in creating a strategy for your product area and translating it into a roadmap to be executed
- Experience in driving a roadmap and in executing it independently with your assigned team
- Experience in leading a multi-disciplinary team of developers, product designer, product manager, while collaborating with other functions such as Data Team
- Strong understanding of UX, user psychology, and customer behavior
- Skilled in A/B testing tools, analytics platforms, and experimentation frameworks
- High agency, self-starter mentality: you take ownership, move fast, and drive results
- Excellent communicator with experience working in cross-functional teams
- Fluent in English; German is a plus
What the job involves
- We’re looking for a Senior Product Manager (m/f/d) to own and scale our acquisition and conversion rate optimization efforts across the funnel – from first landing page visit to checkout and beyond
- This role is crucial for driving growth and ensuring that every touchpoint of our customer journey is optimized for clarity, trust, and impact
- You’ll work cross-functionally with Product, Design, Marketing, and Engineering to create meaningful improvements that directly impact revenue and customer experience
- Lead CRO initiatives across the entire funnel: landing pages, onboarding flow, basket, checkout, overall website usability and navigability improvements
- Create a strategy for Product Acquisition and translate it into a roadmap
- Define hypotheses, design and run A/B tests, and systematically improve conversion rates
- Collaborate with Product, Growth, Design, and Engineering to execute changes quickly and effectively
- Develop and maintain a structured experimentation framework, ensuring statistical rigor and actionable insights
- Analyze performance data to identify friction points, drop-offs, and opportunities for optimization
- Bring a strong UX perspective: create smooth, trustworthy, and engaging experiences that convert
- Create compelling product briefs and implementation specifications to ensure an efficient execution of the roadmap
- Act as a CRO expert within the company: upskill teams, share knowledge, and push for a culture of testing and learning
Our take
We lead busy lives - working, going out, exercising - and often don’t have time to cook. But every® wants to make sure we’re still eating quality, healthy food without taking up any extra time.
They sell themselves as a perfect marriage of nutrition, sustainability and ease - their meals are all plant-based, delivered by bike where possible and come in packaging that’s entirely recyclable or compostable. They’re also a certified Carbon Neutral company, and their eco credentials definitely endear them to their target market.
However, it’s a very overcrowded market in which they operate. There are so many food delivery options, and plenty of plant-based ready meal competitors as well. But they’ve managed to expand into 4 countries without investment (their two founders self-funded the business), which suggests a healthy customer base, and its B2B bulk ordering offering does mark them out somewhat.
Steph
Company Specialist at Welcome to the Jungle
Insights
94% employee growth in 12 months
Company
Company HQ
Mitte, Berlin, Germany
Leadership
Casimir Rob
(Co-Founder)Previously worked in Corporate M&A at Siemens and was a Strategy Consultant at Stern Stewart & Co.
Benjamin Ahlers
(Co-Founder)Formerly in Digital Advertising at Amazon, and Business Intelligence at LVMH.
Salary benchmarks
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