Head of Product Marketing, CopyAI
Stock option equity packages available
AI-powered copywriting tools for business
Job no longer available
AI-powered copywriting tools for business
101-200 employees
Job no longer available
Stock option equity packages available
101-200 employees
Company mission
To create the world's most advanced artificial intelligence copywriter that enables you to create marketing copy in seconds.
Role
Who you are
- 5+ years of relevant work experience owning product marketing at a PLG or enterprise SaaS tech startup
- Passion: You are excited about what Copy.ai is inventing, AI, and early-stage highly collaborative startup work environments
- Data Driven: You love all things data and have the ability to make insights after analyzing massive data sets. In addition, you’re not afraid to try new data-backed experimentation
- Strategy: You've developed marketing strategies and tactics that put the customer first, while hitting growth goals at the same time
- Writing ability: You’ve written short-form and long-form content, and can point to examples of your writing
- Tools: You've worked with industry standard tools, such as Mixpanel Analytics, email optimization metrics, and user retention dashboards
What the job involves
- Lead our product release GTM efforts from first buzz through feature adoption. Work closely with product and marketing to achieve cross-functional goals
- Provide strategy, design, and test all parts of our user journey experience in conjunction with our Lifecycle Marketing Manager. Become an expert in understanding, improving, and reporting on the way new users and leads receive their product education and work their way through the funnel
- Ensure different teams work well together and lead the introduction of Copy.ai's platform for teams and enterprises. Develop and implement thorough strategies to launch new features. This starts with identifying the audience, defining the core value of the features, and smoothly carrying out the launch through various communication channels. Collaborate closely with colleagues in product development, design, engineering, data analysis, and marketing. Your input will be valuable in brainstorming, research, and improving the platform's features
- Craft Engaging Marketing Content: Take on the role of the product's messaging expert, collaborating with our team to create content for the website, blogs, podcasts, and other outward-facing materials. Your aim is to make sure that the messages are well-suited for the intended audiences. Provide direction to the marketing and growth teams in designing nurture campaigns that lead to achieving specific activation and conversion goals
- Take Charge of the Messaging: Create captivating stories and strategic positions that resonate at each step of the customer's journey. These narratives should set Copy.ai apart from competitors and effectively convey the benefits to our small business users
- Become an Industry Expert: Dive deep into the Generative AI landscape, conduct thorough market analyses, and establish yourself as the go-to authority within the company. Gain insights into our competitors and stay attuned to the shifting market trends
- Generate customer insights that inform CopyAI's product strategy, lead go-to-market for our products, and create and execute campaigns to drive product growth
- Develop product positioning and messaging informed by user research, market insights, and product understanding
- Advocate for our existing and prospective users, be informed about our competitive landscape, and become the go-to expert to help shape the product roadmap and strategy
Our take
Creativity is paramount for crafting iconic and distinct product or service campaigns that resonate with the public. However, marketers often work within a limited set of parameters, adjusting them creatively to produce standout content. Copy.ai leverage AI to help marketers break free from these constraints, enabling them to create more unique ad copy without the limitations of traditional approaches.
Copy.ai has evolved from a popular self-service text-generation tool to a leading enterprise SaaS solution, revolutionizing go-to-market (GTM) workflows for businesses across industries. By using AI to eliminate bottlenecks and streamline processes, Copy.ai has helped customers, such as Lenovo, save millions of dollars and significantly boost content output.
Looking ahead, Copy.ai plans to continue advancing its GTM platform, focusing on creating increasingly sophisticated tools that empower teams to execute high-velocity strategies. This, paired with its customer-driven innovation, positions the company as a key player in the future of AI-driven marketing and content creation.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Nov 2023
$3m
EARLY VC
Oct 2021
$11m
SERIES A
Total funding: $16.9m
Company benefits
- A close-knit and collaborative early-stage startup environment where every voice is heard and every opinion matters; 50 members as of 11/24
- Excellent Medical Plans to choose from including HSA plans, PPOs, and HMOs from Kaiser and Aetna; Dental and Vision Insurance; Copy.ai pays up to $700/month per employee for monthly premiums
- 100% REMOTE startup! Our team is distributed all over the US and Canada
- UNLIMITED PTO; We truly believe in work-life balance and that hard work should be balanced with time for rest and rejuvenation
- 401k plan and automatic 3% employer contribution from Day 1!!!!
- Brand new work-sponsored computer
- IRL / In-Person retreats throughout the year
Company HQ
Massey Hill, Memphis, TN
Leadership
Chris Lu
(Co-Founder & CTO)Previously a Partner at ESO Fund for 6 years and a Teacher's Assistant at Washington University in St. Louis for 1 year.
Paul Yacoubian
(Co-Founder & CEO)Previously Chief Financial Officer at CirQuest Lab for 3 years and at Wellspring Management also for 3 years. Paul is also a prolific Angel investor having invested in over 0 startups.
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