Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its centralised marketplace, while beauty and wellness businesses and professionals use its all-in-one platform to manage their entire operations.
The company has taken a different approach compared to rivals in the salon management space. Rather than charging monthly, its software is free to use, and charges when a booking is made through the system. Fresha's platform also offers a range of financial products, making it an appealing option for salon operators. This has allowed the company to swiftly build a network of merchants for its marketplace, and it has over 80,000 partner businesses processing over 30 million appointments a month.
Now that Fresha has solved the chicken-and-egg problem of starting a marketplace, it is using its market position to scale quickly. It now has 100,000 partner venues and is working within 120 countries. Between 2021 and 2023, it enjoyed 190% growth in its global bookings.
Kirsty
Company Specialist at Welcome to the Jungle