Marketing Manager, Ava Labs
Growth / Platform
$135.5-169.4k
Smart contracts platform for dApps
Job no longer available
Smart contracts platform for dApps
201-500 employees
Job no longer available
$135.5-169.4k
201-500 employees
Company mission
To build an open, simple, and democratic internet of finance that enables the world to have a more prosperous future.
Role
Who you are
- 6+ years of experience in marketing, product marketing, or growth within the cryptocurrency, blockchain, or fintech space
- Strong understanding of blockchain technology, decentralized applications (dApps), and how users interact with Web3 ecosystems
- Proven ability to manage high-impact marketing campaigns for Web3 or crypto end users
- Experience working in high-growth startups or rapidly evolving industries
- Exceptional project management skills, with the ability to collaborate and lead cross-functional initiatives
- Proficiency with tools such as Notion, Figma (or similar wireframing tools), and Excel/Google Sheets
- Strong analytical skills and the ability to translate data into actionable strategies
- Excellent copywriting and communication skills, with a keen eye for crafting compelling narratives
- Flexibility and adaptability to execute in the final direction determined by a diverse team of stakeholders
What the job involves
- We are looking for a passionate and versatile Marketing Manager to join the Ava Labs Marketing team
- This individual will play a critical role in driving user growth, onboarding, and retention across diverse verticals on the Avalanche platform
- This role offers the opportunity to shape and execute marketing strategies for cutting-edge blockchain technologies while engaging with a broad spectrum of crypto communities and projects
- Collaborate with cross-functional teams, including Marketing, Product, Design, and Business Development, to develop and execute integrated marketing plans for Avalanche
- Manage marketing projects that span the user journey, from top-of-funnel brand awareness to bottom-of-funnel user acquisition and retention
- Develop strategies to increase user engagement and re-engagement across Avalanche’s ecosystem, including dApps, infrastructure, and services
- Implement and refine measurement frameworks to track performance, optimize spend allocation, and report on ROI
- Act as a hands-on strategist and contributor, working closely with team members and partners to deliver impactful campaigns and initiatives
- Leverage data to create compelling narratives, actionable insights, and targeted messaging
- Stay current with the latest blockchain, crypto, and Web3 trends to effectively market Avalanche’s value propositions
- Contribute to content creation, messaging frameworks, and campaign collateral to ensure consistency and impact across marketing channels
- Partner with external stakeholders, including agencies, influencers, and key opinion leaders (KOLs), to amplify messaging and drive adoption
Our take
The highly secure and decentralized nature of blockchain technology makes it an attractive prospect for financial projects - but historically, this has come with a compromise on transaction speed and scalability, with Ethereum and Blockchain speeds barely breaking into double digits per second.
Ava Labs’ open-source platform Avalanche enables companies to launch decentralized applications with all the benefits of blockchain, whilst processing a record-smashing 4,500 transactions per second. The company's strategy has been to tailor its blockchain to specific applications, establishing a reputation in the sector through efficient hard-and-fast use cases with low fees. This has allowed it to operate alongside blockchain giants like Ethereum that hoard large amounts of the DeFi market.
In answering the strong appetite for a cheaper and more scalable blockchain consensus, Ava Labs has found a keen audience, and secured the ability to pursue its goal of opening the space up to more users. The Avalanche platform has become the first to partner with Amazon Web Services, becoming part of a project to bring blockchain technology to government and enterprises. The company also partnered with digital identity verification provider Blockpass, to collaborate towards furthering the safety, security and capabilities of the ecosystem.
Freddie
Company Specialist at Welcome to the Jungle
Insights
61% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2022
$350m
LATE VC
Sep 2021
$230m
LATE VC
Total funding: $586m
Company benefits
- 401k (non-matching)
- Commuter Benefits
- Comprehensive Insurance
- Short-term/long-term Disability
- Life Insurance
- Happy Hour Fridays
- Team Activities
- Remote-friendly Networking
- Unlimited PTO
- Remote Friendly
- Volunteer Time-Off
Company HQ
Hell's Kitchen, New York, NY
Articles
Leadership
Kevin Sekniqi
(COO & Chief Protocol Architect)Former Researcher and Software Engineer at Microsoft and NASA, with a PhD in Computer Science from Cornell.
Emin Gun Sirer
(CEO)Founder of Bloxroute Labs and professor at Cornell for 20 years with a PhD in Computer Science from the University of Washington.
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