Business Development Representative, Later
$60-80k
OTE
Influencer marketing and social media management
Posted today
Influencer marketing and social media management
1001+ employees
Posted today
$60-80k
OTE
1001+ employees
Company mission
To help the world's top brands create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI.
Role
Who you are
- This role is ideal for someone who is energized by outbound, motivated by results, and eager to grow within a high-performance sales organization
- Experience serving as the first point of contact for prospective customers in a sales or GTM role
- Proven ability to prospect and nurture marketing-qualified leads and identify sales-qualified opportunities
- Comfort leveraging multiple outreach channels including email, phone, and LinkedIn (video messaging is a plus)
- Strong written, verbal, and organizational skills with the ability to communicate clearly and confidently
- High empathy and emotional intelligence, you listen well and tailor conversations to prospect needs
- Resilience and grit, you can handle rejection and stay focused on long-term outcomes
- A data-informed, analytical approach to improving performance
- High learning velocity and interest in modern technology, marketing, or the creator economy
- A hunter mindset with persistence, curiosity, and ownership over results
- Strong integrity and a commitment to doing the right thing, even when it is hard
What the job involves
- The Business Development Representative (BDR) plays a critical role in fueling Later’s growth by generating high-quality pipeline for our Go-To-Market team
- This role is not about volume for volume’s sake. It is about thoughtful, disciplined prospecting, strong discovery instincts, and a relentless focus on learning what resonates with our ideal customers
- You will be the first impression of Later Influence for many prospective customers. That means combining strong communication skills with curiosity, preparation, and resilience
- You will work closely with Sales Directors and GTM partners to identify the right accounts, spark meaningful conversations, and convert interest into qualified opportunities
- Pipeline Generation & Prospecting:
- Proactively identify and engage target accounts through outbound channels including email, phone, LinkedIn, video messaging, and in-person or virtual events
- Build and manage a consistent outbound motion that prioritizes quality conversations and long-term pipeline health
- Personalize outreach based on account research, industry context, and buyer pain points
- Lead Qualification & Discovery:
- Act as the first point of contact for prospective customers, running thoughtful initial conversations to assess fit, urgency, and potential value
- Qualify inbound and outbound leads against clear criteria before scheduling discovery meetings with Sales Directors
- Demonstrate sound judgment in determining when to advance, nurture, or disqualify opportunities
- Collaboration & GTM Partnership:
- Partner closely with Sales Directors and the broader GTM team to ensure a seamless handoff of qualified opportunities
- Share feedback on messaging, objections, and lead quality to continuously improve outbound strategy
- Collaborate cross-functionally to support campaigns, events, and account-based initiatives
- Operational Excellence:
- Maintain accurate, up-to-date records of all prospect activity in our CRM
- Track outreach performance and pipeline contribution, using data to refine approach and improve results
- Consistently meet or exceed activity, pipeline, and quality benchmarks
- What success looks like:
- Within the first 6 to 12 months, a successful BDR at Later will:
- Consistently generate qualified pipeline that converts into downstream revenue
- Demonstrate strong discovery skills and clear understanding of Later’s ICP and value proposition
- Earn trust from Sales Directors through reliable handoffs and sound qualification
- Show resilience and discipline in outbound execution, even in the face of rejection
- Continuously improve outreach effectiveness through experimentation, feedback, and learning
- Operate with integrity, accountability, and a team-first mindset aligned with Later’s High Performance Framework
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
Now, the company is entering an exciting new chapter with updates designed to help marketers and creators stay ahead of what's next in social. The platform now offers enhanced analytics, improved collaboration tools, expanded support for platforms like Threads and Snapchat, and smarter insights through innovations such as Future Trends. These developments show Later's commitment to making social media management more intuitive, data-driven, and impactful so brands and creators can build stronger connections and lead the next era in social storytelling.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Learning & development opportunities
- Market competitive compensation
- Hybrid work environment
- Flexible paid time off
- Competitive healthcare benefits
Company HQ
Government Center, Boston, MA
Leadership
Scott Sutton
(CEO)Scott joined lAter in 2023 as COO, becoming CEO in 2024. Previously, he spent 4 years at ZoomInfo, joining as VP of Revenue Operations before becoming Senior VP of Operations and then CBO.
Salary benchmarks
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