Product Marketing Lead, Workera
Skills intelligence platform
Open for applications
Skills intelligence platform
201-500 employees
Open for applications
201-500 employees
Company mission
To help humanity achieve its fullest potential.
Role
Who you are
- Proficiency in utilizing AI tools such as ChatGPT or equivalent digital assistants and applying them effectively within your work context
- 7+ years of product marketing experience, with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
- 1+ year of B2B SaaS experience
- Experience developing and delivering enablement materials such as sales playbooks, battlecards, objection-handling guides, and demo scripts
- Experience working in an environment with multiple simultaneous projects and competing priorities
- Experience helping to facilitate multiple product and/or feature launches
- Demonstrated ability to understand - features, road maps, and technical details to translate and market to our target audience
- Comfortable using collaboration and CRM tools such as: Slack, Salesforce, marketing automation programs and analytics tools
- Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties
- Ability to speak and present in front of large, senior groups
- HR Tech experience
- Bonus points for Pragmatic Institute Certification (PMC)
What the job involves
- As Workera’s newest Product Marketing Lead, your mission (should you accept) is to ensure our products "fly off the shelf."
- Joining Workera at this pivotal stage, you’ll have the opportunity to shape how we position ourselves for growth and scale.
- You will be the 2nd member of our Product Marketing team, working closely with your leader to execute on the organizational goals.
- This role serves as the crucial link between product strategy and the sales and marketing tactics essential for success.
- While you might occasionally deliver demos or highlight product features, day to day you’ll serve as the glue that ties our product vision to actionable strategies, playing a critical role in driving successful product launches and sustaining sales momentum
- You’ll know what our competitors are doing today and anticipate what they’ll do tomorrow.
- But more importantly, you’ll know our buyers better than they know themselves—their pain points, decision-making processes, and motivations.
- This knowledge won’t come from guesswork but from market evidence, which you’ll use to craft compelling positioning and messaging.
- Your insights will empower our sales channels to engage buyers effectively and win deals
- You will report to and work closely with our Director of Product Marketing, who empowers you to bring fresh and innovative thinking to the role and is committed to optimizing your strengths to help you grow and excel
- In 3 months:
- Market Intelligence Foundations: Conduct buyer persona research and document key insights on buyer needs, motivations, and decision-making processes. Deliver an initial competitive analysis outlining competitors’ positioning, strengths, and weaknesses
- Sales Enablement Support: Audit current sales collateral to identify gaps and deliver at least one updated asset (e.g., pitch deck, FAQ document, or ROI calculator). Partner with sales enablement to help train 50% of sales reps on product messaging and how to use updated collateral
- Launch Execution Prep: Begin implementing tactical elements of product launch plans, such as drafting messaging for email campaigns, updating product pages, or creating supporting assets. Work with cross-functional teams to create a timeline for upcoming launches
- Program Tracking: Set up systems to track campaign metrics (e.g., demo requests, content engagement, or webinar signups). Deliver a performance dashboard for ongoing visibility
- In 6 months:
- Comprehensive Market Insights: Finalize in-depth buyer persona documentation and ensure it is being used across teams (Sales, Product, Marketing) to refine messaging and GTM strategies. Deliver a refined competitive analysis report with actionable recommendations for differentiation
- Sales Enablement Impact: Complete and deliver persona-specific sales enablement packages (e.g., brochures, one-pagers, or customer pain point guides). Collaborate with sales enablement to certify 100% of reps on updated product messaging and collateral
- Product Launch Execution: Successfully manage the implementation of at least one product launch plan, ensuring all assets (e.g., website updates, campaign materials, webinars) are delivered on time. Support the hosting of the first product webinar, helping drive measurable engagement and demo requests
- Program Tracking and Optimization: Analyze performance metrics from campaigns and provide actionable insights to refine marketing plans for customer acquisition and retention
- In 9 months:
- Market Leadership: Use buyer and competitive insights to identify 2-3 market opportunities and propose refinements to messaging and GTM strategies in collaboration with the Head of PMM. Partner with the Growth team to develop messaging frameworks and proof points for 5 customer success stories
- Sales Enablement Systems: Establish a systematic process for sales to access enablement materials by deal stage (e.g., awareness, consideration, decision). Proactively gather feedback from sales to identify new opportunities for enablement resources
- Product Launch Excellence: Take ownership of the tactical execution for multiple product launches, working cross-functionally to ensure smooth implementation. Oversee post-launch analysis to assess outcomes and improve future launches
- Program Effectiveness: Provide quarterly campaign performance reports and recommendations to improve ROI and effectiveness. Track ongoing progress toward OKRs
Our take
Companies currently struggle to find a learning platform that can upskill and reskill their talent quickly, in accordance with the fast development of the technology used in different key roles such as data science, machine learning, and artificial intelligence.
Workera is an upskilling startup that helps companies evaluate their data and AI capabilities and provide their employees with personalized learning plans to keep them updated on the latest technologies and practices. The company uses AI and machine learning to evaluate the current skillsets within a company and to design a learning plan that will help businesses' workforce reach a particular level of understanding of new technology.
Although Workera is an early-stage ed-tech startup, it is already working with Fortune 500 companies, including Siemens Energy. To help capitalize on the increasing budgets companies are extending to staff skill development, Workera has recently raised $23.5m, which will be invested in expanding its product offerings and growing the size of its developer team.
Steph
Company Specialist at Welcome to the Jungle
Insights
52% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2023
$23.5m
SERIES B
Aug 2021
$16m
SERIES A
Total funding: $44.5m
Company benefits
- Flexible, remote work
- Unlimited PTO
- Home office stipend
- Learning & development opportunities
- Paid parental leave
- Country-specific health benefits
Company HQ
Ventura, Palo Alto, CA
Leadership
James Lee
(Co-Founder & COO)Previously an Investment Banking Analyst at Merrill Lynch. They then went on to co-found both vSide and Onyaraand. They also served as the Vice President of Global Operations at Udacity and are now an Advisor at Polymorphic Capital and an SVP of Revenue Operations at Multiverse.
Kian Katanforoosh
(Co-Founder & CEO)Previously co-founded Daskit. They are now a Scout at Sequoia Capital, an Adjunct Lecturer at Stanford University, and a Founding member at deeplearning.ai.
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