Senior Product Marketing Manager, Supermetrics
Data integration platform
Be an early applicant
Data integration platform
201-500 employees
Be an early applicant
201-500 employees
Company mission
To make data analysis simpler, more productive and more connected.
Role
Who you are
- This role is ideal for those who thrive in dynamic environments, demonstrate functional versatility, and are driven by cross-team collaboration to deliver results. If you're a strategic PMM who ships and measures results, we're keen to talk
- 5 to 8 years of relevant Product Marketing experience in B2B SaaS, ideally data, analytics, MarTech, CDP, or adjacent platforms
- An established background in overseeing go-to-market initiatives for impactful releases, with quantifiable results on pipeline, revenue, adoption rates, and retention efforts
- Proficiency in crafting compelling narratives and clear writing helps translate intricate features into tangible customer benefits
- Evidence-driven decision making, comfortable with qualitative research and quantitative analysis
- Proficient in engaging stakeholders across Product, Sales, Demand, and Enablement, maintaining team alignment and a high level of energy
- Familiarity with modern data and AI concepts, for example, connectors, destinations, transformations, data activation, and agentic workflows
Desirable
- Experience marketing to agencies and data-skilled marketing teams
- Experienced with product demo creation, webinar hosting, or field enablement
What the job involves
- We’re looking for a Senior Product Marketing Manager to join our Product Development team to help us enhance our product marketing
- Lead go-to-market strategy for major product lines and priority features, from insight and positioning through launch and in-market growth
- Define and evolve segment and use-case positioning, value propositions, and differentiated messaging for our Connect, Manage, Analyze, and Activate pillars
- Equip Sales and Success with crisp talk tracks, competitive guidance, demos, and objection handling; ensure readiness and measure usage
- Create and deliver effective resources for the marketing team, such as website text, newsletter articles, and launch documents that transition awareness into engagement and product utilization
- Define success metrics and instrumentation for launches, track impact on pipeline, win rate, activation, and expansion
- Mentor PMMs, uplevel cross-functional execution, and run smooth programs that land on time
Our take
Helsinki-based Supermetrics is a data integration platform making it easy for marketers and business intelligence teams to analyse data from popular ad platforms such as Facebook, Google and Twitter and integrate them into their preferred analytics and data warehouse platforms.
Despite competition from companies such as Fivetran and Adverity, the company boasts an impressive client list, including Nestlé, Warner Brothers, L’Oréal, owing to its variety of products, such as Supermetrics for Google Sheets, Excel, and BigQuery.
Supermetrics success is product-led and due to the increase in demand for its offerings, the company witnessed a growth of 40% YoY in 2022. Going forward, the company is focused on continuing its strong growth path and hopes to at least double its turnover. It's also emphasising its presence in the US market as important and expects to grow fast.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (2 rounds)
Aug 2020
$46.5m
SERIES B
Nov 2017
$4.1m
SERIES A
Total funding: $50.6m
Company benefits
- Health and wellness: We cover your healthcare costs, and you'll get a wellness allowance for things like sports, massage, and meditation.
- Equity & bonuses: All full-time Supermetrics employees are owners through equity. Everyone is also part of a personal bonus or commission plan.
- Flexible remote work: Enjoy working flexibly from home and in productive and uplifting office environments. Fully remote employees get a stipend to upgrade their home office.
- Generous paid time off: We take recharging from work seriously and encourage you to take all your leave. Paid parental leave is part of the package, too, of course.
- Personal learning stipend: We offer a personal learning budget to boost your professional growth.
- Excellent equipment: You’ll get a laptop, a phone with a plan, noise-canceling headphones, plus the ergonomic equipment you need for your work. And your wifi is on us, too.
- Stellar team events: We're known for our amazing team events, parties, and offsites. We also happily support employee-organized activities that bring teammates together.
Company HQ
Kluuvi, Helsinki, Uusimaa
Leadership
Mikael Thuneberg
(Co-CEO)Experienced Researcher, having previously worked at 15/30 Research, Sulake, and T-Media. Also the founder and CEO of Automate Analytics.
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