User Acquisition Specialist, Picsart
Marketing
Digital creation platform
Be an early applicant
Digital creation platform
1001+ employees
Be an early applicant
1001+ employees
Company mission
To empower the creator in everyone, everywhere.
Role
Who you are
- 5+ years of experience in performance marketing, ideally in a mobile-first or subscription-based business
- Proven track record of scaling paid campaigns with >$1M monthly budget responsibility
- Deep knowledge of key UA metrics (e.g., CTR, CR, CPI, ROAS, LTV) and familiarity with various attribution models and tracking methodologies (AppsFlyer experience is a plus)
- In-depth knowledge of Google Ads, Apple Search Ads, TikTok and Facebook Ads, coupled with hands-on experience in media buying across various UA channels
- A highly motivated self-starter with strong project management, prioritization, and hands-on execution skills
- Exceptional attention to detail, superior problem-solving abilities, and an inherently analytical mindset
- Outstanding written and verbal communication skills, enabling effective collaboration across teams
Desirable
- A strong background in data analytics and/or engineering is highly preferred, with demonstrated experience in quantitative analysis and experimental design
What the job involves
- Picsart is on a mission to empower the creator in everyone
- We're seeking a User Acquisition Specialist with exceptional data analytical skills to drive our paid acquisition and targeting efforts
- You'll be instrumental in testing, experimenting, analyzing, and optimizing our campaigns to accelerate growth
- Strategize & Execute: Launch, manage, and optimize user acquisition (UA) and retargeting campaigns across a diverse range of paid channels, including Meta (Facebook, Instagram), TikTok, Snapchat, Google Ads, and Apple Search Ads, and more
- Analyze & Optimize: Conduct in-depth analysis of campaign performance, identifying trends and providing actionable recommendations to enhance ROI, subscriber rates, and overall growth
- Experiment & Learn: Design and implement rigorous testing strategies to uncover insights around creative performance, targeting effectiveness, tactical approaches, and channel efficiency
- Budget Management: Collaborate with the Head of Acquisition to manage budget allocations and pacing to maximize impact
- Creative Collaboration: Partner with social, content, and creative teams to develop new concepts and iterate on winning creatives
- Manage the creative pipeline and maintain a comprehensive UA creative repository
Salary benchmarks
Our take
Picsart is a creative platform that empowers anyone to design, edit, and share content, regardless of skill level. With AI-powered tools and a massive library of stickers, templates, and more, users can create everything from fun social media posts to professional designs.
Founded in 2011, Picsart was designed to make powerful creative tools accessible to all. Today, with over 150M active users, it's a go-to for image and video editing. Due to innovations like generative AI, it stands out by offering simple yet advanced tools for everything from personal projects to professional needs.
Picsart's success is clear - even with competition like Canva and Adobe, the company remains a leader in its field. Recently raising funding, it's set to expand even further, focusing on AI-driven tech and growing its global community.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Aug 2021
$130m
SERIES C
Jul 2019
$20m
SERIES B
Total funding: $195m
Company benefits
- Flexibility and time off: In addition to a generous PTO policy, Picsart provides time off for maternity, paternity, sick leave, and mental health days
- Rewards packages: We want our employees to share in the rewards of Picsart's success, so we recognise both team and individual performance
- Professional & personal growth: Picsart provides growth opportunities including: Training, online education and certification programs, coaching opportunities, and mentorships
Company HQ
Hallandale Beach, FL
Leadership
Hovhannes Avoyan
(Co-Founder & CEO)Bringing more than 25 years of experience in computer programming and global business management. Prior to Picsart, they founded five other startups, all of which had successful acquisitions by global companies including Lycos, Bertelsmann, GFI, Teamviewer, and Helpsystems.
Artavazd Mehrabyan
(Co-Founder & CTO)Prior to founding Picsart, they worked as Chief Software Architect at Sourcio, the Virtual Solutions Global Services, and Lycos Europe.
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