Head of Social, Vox Media
Vulture
$100-110k
Independent media company
Open for applications
Independent media company
1001+ employees
Open for applications
$100-110k
1001+ employees
Company mission
To shape the future of the media industry.
Role
Who you are
- The ideal candidate is a strategic thinker and lover of culture who is as comfortable in a creative brainstorming session as they are poring over editorial analytics
- Extensive social media experience, preferably at a digital media company
- Excellent communication and time-management skills
- Comfort managing direct reports and working closely with members of adjacent departments
- A track record of growing an audience and producing distinct creative work
- Familiarity with Adobe Suite (especially Premiere), Figma, Meta Suite, and social scheduling platforms such as Dash Social
- The ability to parse performance data and use insights to influence editorial decision-making, track KPIs, and report on goals to leadership
- A high degree of entertainment enthusiasm and cultural fluency. Be prepared to discuss your favorite shows and movies, albums and creators, podcasts and video games
- Positivity, a level head, an insuppressible sense of humor, and a spirit of collaboration
What the job involves
- Reports To: Managing Editor
- Social media is a linchpin of Vulture’s editorial operation — it’s an essential component of everything we produce and the businesses that support those efforts
- We’re looking for a Head of Social to oversee that department
- This person and their team will collaborate on all the work that Vulture produces and promotes, including articles, video, podcasts, games, and live events
- The job is fast-paced and often involves juggling multiple projects, so strong prioritization and communication skills are vital
- Determine the most effective ways to reflect Vulture’s sensibility, tone, and perspective across key platforms
- Create and publish engaging content
- Establish the necessary social strategies and tactics to help Vulture meet goals relating to audience reach and engagement, subscription conversion, sponsorship fulfillment, and brand-building
- Monitor social performance and use data-driven insights to refine tactics and influence editorial decisions
- Manage the social team: create a clear agenda, set priorities, provide coaching
- Introduce clear, efficient processes for working with the rest of the editorial teams
- Pitch new social franchises: videos, columns, rubrics, or just one-off delights
- Work with the Vulture features team and New York culture editors on plans for capturing behind-the-scenes content and subsequent story and package rollouts
- Work with the news team on live-event coverage including red carpets, parties, premieres, award shows, and Vulture-led experiences. This occasionally involves night and weekend work
- Pay attention to emerging or underutilized platforms and determine if/when/how Vulture should launch a presence on them
- Build a roster of freelance social producers, especially outside of New York
- Manage a budget across talent, travel, and freelancer support
Our take
Whilst magazines and newspapers are not as popular as they once were, digital journalism is alive and well. However, many people feel that digital content is becoming less natural and informative, and instead has become focused on sensationalism and ‘click-bait’ as a means of advertising.
Vox Media publishes media across various digital platforms, focussing on providing insightful and informative journalism through storytelling, commentary, and cultural conversation. Whilst the company's editorial networks are meant for entertainment purposes, they do this through a means that increases awareness and interest of affiliate brands.
Marketing through digital publishing is nothing new, but Vox Media has an interesting perspective by producing content that inspires readers to follow up on a brand, rather than suggesting they do. With numerous acquisitions at its back, and substantial investment to play with, the company will doubtless continue to scale its brands and operations.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-13% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Aug 2015
$200m
SERIES F
Dec 2014
$46.5m
SERIES E
Total funding: $307.7m
Company benefits
- Work from home opportunities
- Comprehensive and inclusive physical and mental healthcare
- 401k program for eligible employees
- Learning and development opportunities
- Employee-assistance programs
- Flexible arrangements depending on job responsibilities
- Generous paid time off
- Expansive parental leave
Company HQ
Dupont Circle, Washington, DC
Leadership
Jim Bankoff
(Chairman & CEO)Jim served as President of Netscape for 2 years before joining Aol as President in 2000. They left after over 6 years to serve as Senior Advisor of Providence Equity Partners and co-found Vox Media in August 2008.
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