Go-To-Market Engineer, GB Group
Marketing Operations
Identity verification and fraud prevention solutions
Posted today
Identity verification and fraud prevention solutions
1001+ employees
Posted today
1001+ employees
Company mission
To ensure more genuine people have digital access to opportunities, and businesses have access to more genuine people.
Role
Who you are
- Advanced Salesforce configuration experience (flows, automation, objects, fields, validation rules, dashboards, routing workflows)
- Experience partnering with Marketing Ops, RevOps/Sales Ops, and Business Systems to deliver GTM system changes
- Experience with CRM migrations and consolidations, including Salesforce
- Strong understanding of B2B GTM funnels, routing logic, lifecycle stages, and operational KPIs
- Hands-on experience with GTM tools such as HubSpot, 6sense, Cognism, SeamlessAI, sales engagement platforms, and enrichment/analytics tools
- Ability to scope, gather requirements, manage a backlog, and prioritize with cross‑functional stakeholders
- Strong technical problem solving skills and a structured, documentation first mindset
- Ability to communicate technical concepts clearly to non‑technical partners
What the job involves
- The GTM Ops Engineer is a hands‑on architect and technical operator within Marketing Operations, responsible for the design and integrity of the systems that power our go‑to‑market engine
- This role partners across Marketing, RevOps, and Business Systems to build, maintain, and optimize GTM processes, workflows, integrations, and reporting within Salesforce
- Design and configure Salesforce to support unified lead, account, opportunity, routing, and lifecycle processes
- Maintain and evolve the GTM data model (objects, fields, relationships, validation rules)
- Create documentation (data flows, field dictionaries, process maps) to support clarity and cross-functional alignment
- Translate business requirements into scalable, well structured Salesforce workflows and automation
- Partner with RevOps on lead routing logic, account assignment rules, opportunity stages, and SLA alignment
- Support Marketing Ops in lifecycle design, scoring logic, and funnel stage definitions
- Identify process gaps, missing requirements, and opportunities to streamline GTM execution
- Own key GTM technology integrations into Salesforce, including marketing automation, sales engagement, enrichment (SeamlessAI, Cognism, 6sense), and analytics tools
- Ensure data integrity and flow consistency across the GTM tech ecosystem
- Troubleshoot integration issues and work proactively with Business Systems to maintain reliability
- Build Salesforce dashboards and reporting structures that provide visibility into funnel performance, routing effectiveness, lifecycle progression, and operational KPIs
- Ensure consistent KPI definitions and reporting across Marketing and Sales
- Partner with RevOps to align reporting frameworks and support leadership insights
- Evaluate new GTM technologies and support business cases for new tools or process improvements
- Partner with Business Systems on technical feasibility, integration considerations, and data governance impacts
- Stay up to date on Salesforce enhancements and GTM operations best practices
- Serve as a key connector across Marketing Ops, RevOps, Sales, Business Systems, and Demand Generation
- Provide enablement and support around new processes, workflows, and tools introduced in Salesforce
- Communicate updates, priorities, and system changes with clarity and transparency
- Maintain and improve Marketing’s data quality across Salesforce and integrated MarTech platforms
- Own enrichment workflows (e.g., Cognism, SeamlessAI, 6sense, and other data providers), ensuring accurate firmographic and contact-level data flows into Marketing systems
- Monitor sync health, troubleshoot discrepancies, and partner with Biz Systems on structural changes when required
- Ensure enrichment logic, field mapping, and permissions adhere to enterprise data governance and Biz Systems deployment guidelines
Salary benchmarks
Our take
Founded in 1989 as a mailing system in Cheshire, GB Group became an information management company before several acquisitions and name changes led it full circle back to operations under GB Group - or GBG. Now valued at $706M, the company created an international identity verification service that is its current leading product.
With 21 countries under its wing and companies such as IBM and HSBC using its services, GBG simplifies employee onboarding, cyber security, and personal data protection with a friction-free digital platform.
With international revenues steadily growing, GBG managed to navigate the market from acquired startup to company-acquiring global leader. However, the rocky economic climate in the UK has led to GBG's purchase by US private equity firm GTCR in September 2022, a growing trend among foreign companies in the UK tech industry. Since then, however, GBG has gone on to win contracts with award-winning companies like Shoplazza, indicating that it has retained its momentum post-acquisition and is ready to continue upwards.
Freddie
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Leadership
Dev Dhiman
(CEO)Dev has been with GBG since 2020, initially joining as a Managing Director of Asia Pacific before becoming CEO in 2024. They previously spent 12 years at Experian in various Directorial roles and 3 years at Deloitte UK as a Senior Associate and Assistant Manager.
David Ward
(CFO)Prior to joining GBG in 2021, David spent over 10 years at AVEVA as Head of Finance, CFO and Finance Director & Company Secretary. He was also an Senior Assurance Manager for over 13 years at EY.
James Gothard
(COO)James joined GBG in 2025 as the Chief Strategy Officer, he moved into the role of Chief Operating Officer in 2026. Prior to GBG, he spent 20 years at Experian in various roles, including GM of Credit Services & Strategy, South East Asia.
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