Senior Lifecycle Marketing Manager, Earnin
$163-200k
+ Equity
Paycheck advance service for employees
Be an early applicant
Paycheck advance service for employees
201-500 employees
Be an early applicant
$163-200k
+ Equity
201-500 employees
Company mission
Earnin’s mission is to build a financial system that works for people.
Role
Who you are
- We’re seeking a self-starter and results-driven lifecycle marketer to lead our efforts focused on driving adoption and retention of EarnIn’s core product, Cash Out
- To succeed in this role, you will need to be performance-driven, have strong attention to detail, an entrepreneurial spirit, and a curious mind
- 6+ years leading the end-to-end development of multi-channel lifecycle marketing initiatives from strategy to execution to optimization, working with cross-functional partners
- 2+ years working on mobile app marketing using email, push, SMS, and in-app messaging channels strongly preferred
- Demonstrated expertise in iterative testing and campaign optimization through A/B and/or multivariate testing
- Data-centric mindset. Proficiency in utilizing analytical tools such as Tableau, Looker, Periscope, etc., to craft compelling narratives that highlight the performance of campaigns
- Comfortable writing briefs and working with great creative minds
- Complete understanding of the different stages of lifecycle marketing and journey mapping, with preference for experience across multiple stages of the lifecycle versus just acquisition
- Understanding the nuance between nurturing and selling
- Proficient in marketing automation platforms such as SFMC, Braze, Iterable, etc., or willingness to learn
- Incredibly inquisitive and customer-centric, with a desire to know why people do what they do and how to improve their lives
- Strong attention to detail, with a sense of achievement when finding errors during QA
What the job involves
- In this highly visible role, you’ll collaborate with product marketing, product, analytics, and our creative partners
- Together, you will design and execute data-driven marketing programs that leverage owned channels (email, SMS, push, and in-app messaging) to drive activation, retention, and winback metrics
- Own lifecycle marketing growth strategies and execution across owned channels (email, SMS, push, in-app) to drive adoption and retention of EarnIn’s core product
- Collaborate with Product and Product Marketing to create seamless customer experiences between the product and owned channels
- Manage end-to-end creation of highly targeted and personalized initiatives in our customer engagement platform, Braze
- Analyze customer data to segment audiences and personalize messaging for maximum engagement, in partnership with our Analytics team
- Develop testing plans in partnership with Analytics to continually optimize communications
- Write detailed briefs for Creative to ensure execution expectations are met
- Ensure flawless execution of campaigns
- Proactively identify and execute new opportunities that provide incremental value to Community Members
Our take
Paying bills is an inevitable part of life, but paying them late or dipping into overdrafts can result in fees. This is the reality for millions of workers who have to wait for their pay checks to arrive – and the problem that companies like EarnIn are trying to solve. By allowing hourly workers access to their pay as it is earned rather than on a fixed date, it hopes to provide all Americans with the ability to deal with immediate costs without going into arrears.
Unlike competitors in this growing space such as Dave, Earnin charges no mandatory fees, instead gaining revenue through a voluntary tipping system. It also requires no credit checks to access its services, which puts it ahead of the growing number of digital banking solutions. This approach has garnered it a strong user base of over 300,000 business customers which offer Earnin as an employee benefit. Around 70 million paycheck advances were taken through the platform in 2022 alone, totalling $5 billion. Since then, this number has grown to an overall earnings access value of $15 billion.
Earnin is growing despite current difficulties in the wider tech landscape and is continuing to hire in all departments. It will continue to improve upon its offering and expand its network of businesses, aiming to give every employee in America control of the money they've earned.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Dec 2018
$125m
SERIES C
Sep 2017
$39m
SERIES B
Total funding: $190.1m
Company benefits
- 401k
- FSA
- Mental health resources
- Employee Resource Groups
- Stipend for growth opportunities
- Pet friendly office
- Work from home opportunities
- Health insurance
Company values
- Ownership
- Speed
- Impact
- Outstanding people
- Curious truth-seeking
- Multi-level thinking
Company HQ
Evergreen Park, Palo Alto, CA
Articles
Leadership
Ram Palaniappan
(CEO)Was Senior Operations Manager at Reflect.com, a P&G company. Served as President of UniRush from 2004 to 2012.
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