GTM Finance Lead, Asana
$211-248k
More information about location
3 days a week in office
Work management platform
Be an early applicant
Work management platform
1001+ employees
Be an early applicant
$211-248k
More information about location
3 days a week in office
1001+ employees
Company mission
To help humanity thrive by enabling the world's teams to work together effortlessly.
Role
Who you are
- AI & Tech Curiosity: Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
- First-Principles Thinker: You build from a blank page, question inputs, and ensure models accurately reflect how the business operates
- Strategic Storyteller: You turn complex analysis into clear decisions, moving beyond spreadsheets to deliver actionable recommendations to senior leaders
- Autonomous Operator: You move fast and own outcomes in ambiguous situations, proactively creating structure and setting priorities
- Trusted GTM Partner: You effortlessly build credibility, earn a seat at the table with GTM leaders, and constructively influence executive decisions
- SaaS Fluency: 8+ years in FP&A, strategic finance, or sales finance—including 3+ years partnering directly with GTM teams at a high-growth enterprise software company
- System Builder: You actively improve processes, frameworks, and data systems, bringing comfort with SQL, Anaplan (or similar), and BI tools like Tableau or Power BI
- Data Rigor: You bring sound judgment and careful attention to detail when working with large, complex datasets, with a proven ability to seamlessly zoom between macro and micro views
- Educational Background: Bachelor's degree in Finance, Accounting, Economics, or a related field; an MBA is a plus
- If you're interested in this role and don't meet every listed requirement, we still encourage you to apply
What the job involves
- We are looking for a strategic GTM Finance leader to serve as the primary finance partner for our Go-to-Market organization
- This role goes well beyond budget stewardship — you will be a trusted advisor to GTM leadership, shaping how you invest across Sales, Marketing, Customer Success, and Partnerships to drive revenue growth and long-term efficiency
- As a finance professional who has experience at product-led growth (PLG) and sales-led growth (SLG) companies, you will solve hard problems independently, have deep experience in financial analysis, and have a strong executive presence to communicate with senior leadership
- You are curious, detail-oriented, collaborative, and possess excellent analytical and communication skills
- Own GTM Unit Economics: Drive accountability around CAC, payback period, magic number, and contribution margin by segment and motion to clearly illuminate profitable vectors for leadership
- Build ROI Frameworks: Help GTM leaders prioritize investments, assess trade-offs, and make data-backed decisions across Sales, Marketing, Partnerships, and Customer Success
- Drive Sales Capacity Planning: Partner with RevOps and Sales leadership to optimize rep counts, geographic deployment, ramp speeds, and quota structuring to ensure mathematical alignment with the business plan
- Lead Planning & Forecasting Cycles: Spearhead GTM annual planning and quarterly forecasting cycles, partnering cross-functionally to align on assumptions, headcount, and spend targets that support top-line goals
- Optimize Productivity Metrics: Own core GTM efficiency metrics—including pipeline coverage, rep ramp, cost per pipeline dollar, and CAC payback—and translate them into actionable insights for the executive team
- Manage Budget Stewardship: Ensure the GTM organization operates strategically within budget by providing clear variance analysis and forward-looking guidance focused on investment optimization
- Advance Financial Tooling: Drive continuous improvement of GTM financial processes, forecasting accuracy, data integrity, reporting automation, and AI-enabled workflows
Our take
Asana is a web and mobile application designed to help teams organize, track, and manage their work. Acting as a unified hub, it empowers teams to effortlessly generate projects, delegate responsibilities, set deadlines, and foster direct task-related communication, transcending the inefficiencies of traditional email-based coordination.
Despite facing competition from established players like SmartSheet in its market, Asana has navigated its path, bolstered by a successful Initial Public Offering in 2020 and a track record of startup triumphs. This strategic prowess has propelled Asana to amass a robust clientele exceeding 100,000 organizations, boasting notable entities such as Uber and Air France among its ranks.
Since its inception, Asana has undergone exponential growth, with its reach extending to offices sprawled across four continents worldwide. This expansion not only underscores its global footprint but also signifies its commitment to fostering diverse talent pools and catering to a broad spectrum of clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2020
$200m
CONVERTIBLE
Nov 2018
$50m
SERIES E
Total funding: $414.4m
Company benefits
- Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
- Development: We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways.
- Career growth: Your growth at Asana centers on ownership, access, and choice. All employees can tap into resources that support their growth and their team’s growth in the way that works best for their unique needs.
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Dan Rogers
(CEO)Prior to joining Asana in 2025, Dan was the CEO of LaunchDarkly, a President at Rubrik, and the CMO at ServiceNow and Symantec.
Aziz Megji
(CFO)Aziz joined Asana in 2024 as the Head of Strategic Finance & IR, moving into the role of CFO in 2026. Previously, they worked at RingCentral as an SVP of Finance, at NVIDIA as a Senior Director of Corporate Development and at Hewlett Packard Enterprise as a VP of Corporate Development.
Arnab Bose
(CPO)Prior to joining Asana in 2025, Arnab spent 6 years at Okta, joining as an SVP of Product Management before moving into the role of CPO. They were also an Advisor at Codified and a VP of Product Management at Quip.
Prachi Gore
(CMO)Prior to joining Asana in 2025, Prachi spent nearly 6 years at Checkr as a VP then Senior VP of Marketing. They also spent nearly 4 years at Smart Recruiters as a VP of Demand Generation then Marketing.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 89 more jobs at Asana