B2B Customer Lifecycle Marketing Manager, Khan Academy
Integrated Marketing, 12 Months Fixed-Term
$96.8-108.9k
$130,807 - $147,158 CAD for candidates based in Canada
More information about location
Nonprofit online education platform
Be an early applicant
Nonprofit online education platform
1001+ employees
Be an early applicant
$96.8-108.9k
$130,807 - $147,158 CAD for candidates based in Canada
More information about location
1001+ employees
Company mission
Khan Academy's mission is to provide a free, world‑class education for anyone, anywhere.
Role
Who you are
- 4+ years of marketing experience, ideally in B2B, education, or SaaS environments
- Strong writer with examples of compelling, conversion-oriented copy across email, campaigns, or sales materials
- Experience supporting acquisition and engagement efforts through integrated marketing or lifecycle programs
- Comfortable working independently as an individual contributor and delivering results on short timelines
- Strong communication and project management skills, with the ability to manage multiple stakeholders and priorities
- Comfortable using marketing tools and analytics to measure performance and optimize campaigns
- Deep empathy for educators and a willingness to learn and reflect the teacher and administrator voice
- District leadership or classroom teaching experience is a plus
- Motivated by the Khan Academy mission “to provide a free world-class education for anyone, anywhere"
- Proven cross-cultural competency skills demonstrating self-awareness, awareness of other, and the ability to adopt inclusive perspectives, attitudes, and behaviors to drive inclusion and belonging throughout the organization
What the job involves
- As B2B Customer Lifecycle Marketing Manager, Integrated Marketing, you’ll build and own customer lifecycle programs for our school and district partners—from onboarding and engagement to renewal and expansion (~70% of the role)
- You’ll also support top-of-funnel B2B acquisition efforts (~30%), executing integrated campaigns in partnership with Product Marketing Managers to drive awareness, generate leads, and support product and initiative launches
- This role works cross-functionally with Product Marketing, Sales, Services, and Integrated Marketing to deliver data-driven programs and communications that resonate with administrators and educators
- The ideal candidate is a strong writer and strategic thinker with an operational mindset and deep empathy for educators
- Customer Lifecycle Marketing (~70%)
- Own and execute B2B customer lifecycle programs for school district leaders (Superintendents, Instructional leaders, Instructional IT leaders) who are current Khan Academy customers , including onboarding, engagement, renewal, and expansion
- Develop and manage lifecycle communications (email, newsletters, in-product or campaign touchpoints) that deliver timely, relevant messages to administrators and educators
- Create and refresh campaign content that highlights product updates, impact stories, customer success, and best practices to drive adoption
- Partner with Sales and Services to support renewal and expansion efforts through targeted campaigns and enablement materials
- Track lifecycle performance and engagement metrics, surfacing insights to optimize programs over time
- B2B Acquisition & Integrated Campaigns (~30%)
- Execute top-of-funnel B2B acquisition campaigns in partnership with Product Marketing Managers to drive awareness and generate leads
- Support integrated product and initiative launches through coordinated email, paid media, event, and webinar campaigns
- Develop sales and partner enablement assets (one-pagers, toolkits, presentations) that support acquisition and campaign efforts
- Support marketing execution for key B2B events and conferences, including promotion, coordination, and post-event follow-up
- Collaborate cross-functionally with Product Marketing, Sales, and Integrated Marketing to ensure consistent messaging and smooth execution
Our take
Khan Academy is a non-profit that provides free online education materials, including teacher tools, instruction videos, and practice exercises to support users of all ages. It has over 10 million users a month and covers subjects all the way up to college level.
With nearly a quarter of American adults unable to use mathematics in daily life, Khan Academy’s interactive quizzes, instructional videos, and teacher tools are timely. Khan Academy started life as a series of educational YouTube videos, before building a full-scale platform after receiving an influx of donations from Silicon Valley philanthropists. This background has led it to embrace rather than reject the educational possibilities of new tech such as AI, with the founder regarding traditional institutions' banning of tools like ChatGPT as a mistake.
The company offers its tools completely for free, instead of relying on donations and volunteers. A key focus is tackling wealth inequality in education. A partnership with the College Board (who produce entrance examinations for higher education) has made access to SAT prep materials free for millions. 2024 saw a partnership with Microsoft for Khan Academy's Khanmigo product, now free to use for Microsoft customers.
Steph
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2020
$3m
GRANT
Oct 2017
$3m
GRANT
Total funding: $16.2m
Company benefits
- Flexible spending account (FSA)
- Dental insurance
- Optical insurance
- Life insurance
- Performance bonus
- 401K plan
- Family medical leave
- Diversity program
- Pet friendly workplace
- Work from home opportunities
- Health insurance
- Affinity groups where Parents, Black, Hispanic/Latino, Women and Gender Minorities, and LGBTQIA+ identified folks come together
Company HQ
Mountain View, CA
Leadership
Caroline Hu Flexer
(Co-Founder & CEO)Holds a BA in Architecture from Stanford and Harvard University. They also have an MBA from Stanford Graduate School of Business, and formerly co-founded Duck Duck Moose, a mobile educational platform for children.
Salman Khan
(Co-Founder & Executive Director)They graduated from Harvard Business School and have previously worked in Finance.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 3 more jobs at Khan Academy