Head of SMB Marketing and eCommerce, Sky

12 Month Fixed Term Contract

Salary not provided

Senior and Expert level

London

More information about location

Office located in Osterley, London

Broadband and telecommunications company

Job no longer available

Broadband and telecommunications company

1001+ employees

B2CB2BEntertainmentTelecommunicationsMedia

Job no longer available

Salary not provided

Senior and Expert level

London

More information about location

Office located in Osterley, London

1001+ employees

B2CB2BEntertainmentTelecommunicationsMedia

Company mission

To connect people with the very best entertainment, sports, news, arts and local, original content.

Job

Company

Role

Who you are

Senior-level experience (e.g. Head of department) in commercially accountable marketing roles in UK B2B telecoms. Must demonstrate deep understanding of the UK SMB market – experience of key verticals such as hospitality are desirable
Proven end-to-end ownership of a high-value transactional marketing and ecommerce funnel, with direct accountability for demand generation, revenue, ARPU and conversion outcomes across prospects and existing customers
An innovative but pragmatic thinker that will focus on creativity, test and learn, and continuous improvement to deliver the best commercial outcomes for the business
Proven senior leadership experience, including management of multi-disciplinary teams in commercial, digital and marketing roles. Ability to set direction, drive pace, and hold teams accountable while fostering an inclusive, high-performance culture
Strong commercial and analytical capability, with a track record of building and owning business cases, sizing market opportunities, setting performance targets, and making fast, high-impact decisions in live trading environments based on data, insight and sound judgement
Expert-level use of customer insight and data, with the ability to synthesise multiple quantitative and qualitative sources (performance data, customer insight, market intelligence, sales feedback) into clear, actionable strategies and prioritised recommendations that drive commercial outcomes
Highly developed influencing and communication skills, with clear evidence of confidently leading discussions, challenging constructively, and securing alignment at all levels

What the job involves

Sky Business is a new, exciting division of Sky. We’re passionate about giving businesses better solutions to keep them moving forward – from Small Business, through Mid-Market, Enterprise and Wholesale, to Hospitality – we provide Telecommunications and TV services to the whole UK B2B market
With the unique combination of an exciting, fast-paced scale up environment and challenger mindset but with the support of Sky and parent company Comcast, we’re looking for exceptional people to our rapid growth plans
And with the support of a truly trusting and collaborative team, you’ll grow alongside our business
This role is a 12-month Fixed Term Contract covering for maternity leave of the current role holder and sits on the leadership team for the Commercial and Marketing department which supports all our market segments in Sky Business
Own the Marketing and Ecommerce plans and execution for our small and medium business (SMB) customer segment (typically 0-100 employees) including the customers who sit within our hospitality vertical (Independent, single site, pubs and clubs)
Own the marketing strategy focusing on demand generation and conversion – both prospects and existing customers:
Planning the media mix with our media agency
Working with our brand and creative team on best creative execution to deliver our targets
Working with our proposition teams to deliver campaigns around offers, promotions and new product launches
Working with our sales teams and digital teams to maximise customer value (ARPU/EBITDA) and conversion
Mature our base marketing function that will deliver on customer retention and upsell/enrichment, and cross-sell to maximise customer product holdings
Own SMB ecommerce strategy and execution as the owner of the digital sales and ARPU performance targets in this market – delivering the outcomes required by leveraging affiliates, digital marketing, SEO, on site optimisations and working with partners such as Meta, Google and Amazon for innovative E2E digital funnel executions
Developing and delivering the marketing approach for the key products in this segment: Broadband, Mobile, Sky Sports on Sky Q/Sky Stream, Dedicated Internet Access and Hosted Voice
Planning and Trading:
Drive the quarterly marketing and ecommerce planning cycle for SMB agreeing targets and enablers with the business ensuring a week-to-week and day-to-day focus on delivering our performance marketing and derived sales targets across all direct sales channels
Being able to capitalise on opportunities and mitigate risks as they arise, reacting rapidly to a fast-changing trading performance scenario
Lead a direct team of 8 people and co-ordinate virtual teams across sales, commercial, data, marketing and product as needed

Salary benchmarks

Our take

Sky formed through the merger of Sky Television and British Satellite Broadcasting in 1990, making it the UK's largest pay-TV company. After the acquisition of Sky Italia and Sky Deutschland in 2014, Sky Group was formed, transforming the UK company into Europe's leading entertainment and media group.

With the recent success of their original content, Sky doubled their investment into this space by 2024 with a brand new movie and TV studio being built. This is expected to create an additional £3 billion of production investment in UK creative sector in the first five years alone.

Sky's streaming service, Now TV, was launched in 2012 to compete with the rising tide of Netflix and, more recently, with Amazon's Prime Video. With pay-TV subscriptions dropping and the video streaming industry expected to grow by a further 20% by 2027, Sky has remained competitive by offering a range of deals, partnering with Netflix, and developing its own TV - Sky Glass, as it aims to keep up with consumer trends.