Senior Manager of Digital Strategy, Clio
CA$136-204k
2+ days a week in office
Legal practice management software
Be an early applicant
Legal practice management software
1001+ employees
Be an early applicant
CA$136-204k
2+ days a week in office
1001+ employees
Company mission
Clio's mission is to build cloud-based and client-centred technology that will transform the legal experience for all.
Role
Who you are
- You are a results-driven digital strategist who can craft and execute on customer-centric website strategy that drives conversion
- You are a leader who has built world-class digital marketing teams
- You are a strategic thinker and you create digital marketing plans that are grounded in data
- You have a deep understanding of complex, multi-product and multi-region website funnels
- You thrive on a challenge of converting millions of web visitors to revenue
- You are known for your strong communication and collaboration skills and are energized by leading cross-functional squads of growth and product marketing managers, UX designers, and web developers
- You are a self-motivated problem solver with a high sense of ownership known for your agility
- 8+ years in website strategy, digital marketing, or CRO, with 3+ years in leadership roles
- Proven track record of owning and optimizing high-performing marketing websites, driving conversion and user engagement
- Expertise in CRO, A/B testing, UX optimization, and technical SEO to improve organic rankings and lead generation
- Strong experience with web analytics and marketing tech, including Google Analytics, GSC, Intellimize, and CMS platforms like Wordpress
- Ability to lead cross-functional teams (web dev, UX, content, growth) and align website strategies with business goals
- Proficiency in website performance, accessibility, and front-end collaboration (HTML, CSS, JavaScript familiarity)
- Data-driven mindset, excellent communication, and ability to execute multiple high-impact projects in a fast-paced environment
- Strong presentation and communication skills to distill results into actionable insights and recommendations for executive stakeholders
What the job involves
- We are currently seeking a Senior Manager, Digital Strategy to lead our digital team in Burnaby, Toronto or Calgary
- You’ll be part of a team that values excellence and initiative, loves innovation, and cares about results
- As Senior Manager, Digital Strategy, you will lead a team of digital marketers and website developers
- Your work will have an immediate and meaningful impact as the owner of our marketing websites
- You will be surrounded by a talented group of high-performing marketers, seasoned in SaaS and driven by collective success
- This role will report to the Senior Director, Inbound Marketing and Operations, and work closely with demand generation, customer marketing, and marketing analytics teams to maximize conversion and leads from digital efforts
- Develop and execute a comprehensive, global website and landing page strategy that aligns with Clio’s business objectives, customer needs, and competitive landscape to drive growth and maximize conversion across key audience segments
- Own Clio’s marketing web properties, ensuring they serve as high-performing demand generation engines
- Ideate, lead, and prioritize high-impact digital marketing initiatives, including microsites, website sections, and campaign landing pages, collaborating cross-functionally with marketing design, web development, growth, content, and PMM teams
- Lead, build and mentor a team of web developers, fostering a culture of innovation, agility, and performance excellence
- Direct website conversion rate optimization strategy, working closely with the Senior Website Conversion Manager, Senior UX Designers, and Web Analysts to improve user journeys and business outcomes
- Own the website conversion rate metric, setting ambitious goals and operationalizing experiment learnings into scalable optimizations globally that enhance user experience and conversion
- Lead the development and execution of technical SEO strategies in partnership with the SEO agency to improve rankings for branded and non-branded keywords, driving organic traffic growth, alongside our in-house SEO content team
- Own website analytics and performance measurement, identifying trends, conversion opportunities, and drop-off points to enhance user journeys
- Partner with the Senior Web Analyst to maintain an advanced analytics framework, ensuring data-driven decision-making for website optimizations
- Oversee and optimize Clio’s Digital tech stack
Our take
Modern law firms increasingly manage their work digitally but the lack of a specialised remote solution means that workflows have become fragmented. This leads to legal practice managers having to juggle multiple software solutions across various devices.
Clio provides a legal practice management platform designed for law firms, allowing users to manage billing for legal aid cases, access and manage documents and store files across multiple devices. Whilst other startups are operating in this niche, Clio has uniquely focussed on synchronisation across remote devices and on a wide range of integrations, allowing the user to access information from other industry standard software such as Xero and Klyant from within a single interface.
Clio has raised a large amount of investment capital, most recently in a 2021 Series E round which saw the company attain unicorn status with a valuation exceeding $1 billion. This funding is being used to accelerate its product development, hire additional talent, and for expansion into new markets with a focus on the EMEA region, particularly the UK and Ireland.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Company equity
- $500 contribution when you become a parent and/or guardian
- 4-week minimum vacation
- Work from home when you need to (role-specific)
- Parental leave options for moms and dads
- Customizable extended health benefits (including $2000 per year to spend on counseling)
- Wellness programs including an onsite naturopath physiotherapist, and RMT (location-dependent), healthy snacks, and exercise classes
- RRSP-matching
Company values
- Giving Back - we’re committed to creating positive social change in the community
- Creating Better Work Environments - we believe that a diverse and inclusive culture is a competitive advantage that benefits both our employees and customers
- Thriving as a Team - we live by seven core values on how to thrive, have fun, and win as a team
Articles
Leadership
Jack Newton
(CEO)Experience as Director of Product Development for Chenomx Inc. from 2004 to 2009. Advisor for Logikcull.com, dealcloser, and Athennian.
Rian Gauvreau
(Board Member)Experience developing legal technology for Gowling Lafleur Henderson LLP from 2000 to 2008. Graduated the University of British Columbia with an M.B.A. in Strategic Management in 2011.
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