IT Manager, Attio

Aiming to revolutionise the way we interact with customers and manage relationships, Attio steps in to break free from the archaic CRM mold and build a system that's intuitive and adaptable. Prioritising live data insights and collaboration, Attio allows users to make informed decisions based on the ever-changing needs of their customer base. Its platform understands, learns and adapts to a company's data, creating a closed-loop system where every action will feed back, informing future decisions and constantly refining its understanding of a business.

With impressive Series B funding, Attio is on a direct path to further refine its platform, attract top talent, and ultimately, usher in CRM to the AI era. The future looks bright for Attio, with its innovative approach and growing momentum, the company stands poised to rewrite the rules of customer engagement and allow businesses to forge deeper, more meaningful connections with their clients. But this isn’t quite right. To take action, you need context. And to have context, you need data. The truth is that the next generation of CRM will need to be all three of these things. At Attio, we're building a CRM that doesn't just ingest data and act, but also understands, learns and adapts. It's a closed-loop system where every action will feed back into the system, informing future decisions and constantly refining its understanding of your business. Just as Salesforce ushered in the CRM for the cloud era, Attio will do so for the AI era. For the first time ever, CRM will finally be able to deliver on its promise to not just deeply understand your entire business, but to actively help you run it – and get better at doing so over time.