Content Manager, Y TREE
£50k
More information about location
2+ days a week in office
A modern approach to managing personal finance
Be an early applicant
A modern approach to managing personal finance
101-200 employees
Be an early applicant
£50k
More information about location
2+ days a week in office
101-200 employees
Company mission
We are a rapidly growing WealthTech business that is re-defining how individuals and families connect and engage with their money.
Role
Who you are
- 5+ years as a copywriter, content manager, or similar role, ideally in financial services, a premium lifestyle brand, or B2C marketing
- Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field
- Exceptional ability to write engaging, concise, and FCA-compliant copy for websites, social media, emails, and client communications
- Technically savvy: Skilled in using AI tools for content ideation, hyper-personalised communications, and creative design concepts; strong understanding of SEO principles, content optimisation, and GEO best practices, with the ability to produce copy and content in line with these
- Experience interrogating sentiment data and analysing behavioral data to inform content strategies and craft audience-centric content
- Multimedia production: Hands-on experience with reels, video production, graphic design, and podcasts for owned and non-owned channels
- Experience with content management systems, email platforms, analytics and design tools, and multimedia software (e.g., Adobe Premiere)
- A diverse portfolio showcasing content across digital platforms and thought-provoking copy for B2C audiences
- Strong interpersonal skills to collaborate with cross-functional teams; ability to manage multiple projects in a fast-paced environment
- Cultural fit: Passion for inclusive storytelling that resonates with diverse, high-net-worth audiences
- Additionally, if you don't feel you meet 100% of the requirements please apply anyway if you feel you can demonstrate your suitability to the role
What the job involves
- We’re seeking a talented Content Manager to craft compelling narratives that bring Y TREE’s mission to life
- You’ll create engaging, FCA-compliant content across our website, social media, emails, and client communications, driving brand awareness, increasing engagement, and fuelling growth among high-net-worth individuals
- Reporting to the Head of Integrated Marketing, you’ll execute our editorial calendar, support user journeys, and contribute to our overarching business objectives
- This role is perfect for a creative wordsmith who thrives in a dynamic environment, blending AI ideation, audience insights, and strategic copy to build trust and advocacy
- You’ll handle full content creation, from reels, podcasts and videos to motion graphics and creative design, ensuring seamless, multi-channel experiences that attract qualified prospects and engage our influential community —including their children
- In a hybrid London-based setup, you'll have room to grow fast in a collaborative team that values bold ideas
- Content creation: Develop, compelling, FCA-compliant copy for the Y TREE website, social media, email campaigns, and client communications. Collaborate with our PR agency to produce materials for panel discussions and partner with creative freelancers to create multimedia content, including storyboarding videos, scriptwriting for podcasts, and delivering unique event and webinar assets
- Editorial calendar delivery: Execute the editorial calendar, ensuring timely, high-quality content that aligns with brand goals and user journeys and is consistently published
- Social media strategy: Deliver against our social strategy, creating posts, reels, and videos that boost engagement and attract high-net-worth prospects across owned platforms
- Growth strategy contribution: Support growth by identifying “how to show up” (e.g., content formats) and “how to win” (e.g., personalised content for C-suite executives)
- Data-driven insights: Analyse sentiment and behavioral data to understand audience needs and optimise content performance
- User journey support: Craft content that aligns with product activations and brand experiences, ensuring messaging resonates across channels, applying SEO and AI-powered search engine best practice for targeted reach
- Editing and proofreading: Edit and proofread all content to maintain clarity, consistency, cohesion, and compliance
- Collaboration: Work across teams to fulfill the broader team's content requirements
- Performance tracking: Measure success using KPIs and refine content based on insights, optimising for large language models
Salary benchmarks
Our take
Y TREE is setting out to shake up the world of wealthtech, giving ordinary people the tools to really understand their whole financial picture. Utilising a system called Financial Life Intelligence, Y TREE combines data, technology, and institutional-grade advice to provide a satellite view over the wealth management industry.
Context means everything when it comes to financial data, so Y TREE provides its customers with aggregated data, translated into accessible and actionable insights. It's trusted by some of the world's most influential business leaders, and connects its customers' financial overview with strategies to achieve their business aims. A fast-growing start up, Y TREE is set to make a real impact in the wealthtech market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
40% female employees
Company
Company values
- Time - Time is the most valuable commodity on Earth. You can never get it back so we want to make the most of it. We give our clients back time they never knew they had. We are generous with our time with our clients and our colleagues.
- Togetherness - Togetherness is about being part of a community. We are more effective when we consider the diverse experiences and views of our clients, shareholders and colleagues. We learn from each other every day by being candid, fair and respectful.
Company HQ
London, UK
Leadership
Stuart Cash
(Co-Founder & CEO)Previously a Partner at Goldman Sachs, an Executive Director at SBC Warburg and a Solicitor at Berwin Leighton Paisner.
Arik Peretz
(Co-Founder)Previously a Director at Movebubble, Shoes Online, Co-Founder and Director at Paragon X and Director at Tufin Technologies.
Johnnie Hampel
(Co-Founder)Previously a Partner at Partners Capital for 12 years, ex-Goldman Sachs, and a Solicitor at Slaughter and May
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