Vice President of Marketing, AirDNA
$175-200k
Plus bonus
Short-term rental data analytics
Job no longer available
Short-term rental data analytics
101-200 employees
Job no longer available
$175-200k
Plus bonus
101-200 employees
Company mission
To empower our customers to smartly grow their business.
Role
Who you are
- Experience with self-service online subscription sales at low ASPs (<$200)
- Comfortable interpreting quantitative reporting and analytics to incorporate data into marketing strategy and assess and monitor team performance
- Demonstrated experience utilizing customer input and customer behavior data to inform decision-making
- Ability to lead a team confidently and work effectively cross-functionally with other departments
- An ideal candidate has experience in product-led-growth organization and/ or working in a product-related role
What the job involves
- The VP of Marketing will lead and manage the marketing team with a focus on delivering budgeted ARR growth
- This leader will be responsible for developing and executing a marketing strategy that will deliver these financial goals through an effective brand, content, communications, customer acquisition, and product marketing strategy
- This leader is a member of the Executive Leadership Team (ELT), and will collaborate closely with the Research, Product, and Sales leaders to ensure alignment with overall business goals and objectives
- The VP of Marketing should be highly structured and analytical as well as creatively talented, and will accelerate AirDNA’s path to having a best-in-class marketing engine, a sophisticated marketing tech stack, and leading brand
- Evaluate existing marketing strategy and team and identify key gaps, opportunities, and quick wins in various areas, including content marketing, brand strategy, customer acquisition, PR/communications, product marketing, loyalty/ retention, and market research
- Develop a marketing strategy and plan for the rest of 2023 that will accelerate progress towards both B2B and B2C goals and set a strong foundation for 2024 and beyond
- Optimize the marketing channel mix within budget that converts self-service ARR and generates high-quality leads for sales-assisted enterprise customers
- Foster a culture of data-driven decision-making on the marketing team and lead the establishment of best-in-class marketing attribution and reporting to support that goal
- Contribute to the company’s overall strategy and execution as an effective member of the Executive Leadership Team (ELT) and collaborate with the leadership team to prioritize and allocate resources effectively
- Design the future org chart that will support the marketing strategy, assess the current team against it, identify gaps, and recruit top talent
Our take
The short-term rental market is booming, and with that comes a rising demand for actionable rental data. Enter AirDNA - an industry leader providing predictive analytics software designed to give rental operators the edge they need to succeed.
AirDNA leverages powerful machine learning algorithms to track the daily performance of over 10M property listings around the world, delivering invaluable insights into Airbnb hosts, rental managers, hoteliers, and investors alike.
Acquired by Alpine Investors in 2022, the company is now poised for even more growth, with access to more funding and a broader customer base. To stay ahead in the competitive market, the company will need to double down and is doing so with the recent acquisition of Uplisting, a leading vacation rental software provider. Blending its property management tools with AirDNA's data will help ensure it continues to lead the way in rental data and analytics.
Freddie
Company Specialist at Welcome to the Jungle
Insights
36% employee growth in 12 months
Company
Company benefits
- Generous Vacation Policy
- Continued Education Stipend
- Quarterly Team and Company Outings
- Hybrid Work Environments
- Language Classes
- Dog Friendly Offices
Company HQ
Union Station, Denver, CO
Leadership
Rohit Bezewada
(CEO)Joined AirDNA in 2024 as CEO. Alongside this, they are an Operating Executive at Alpine Investors. Previously they were the COO and CFO of Trucker Tools and worked in Investment Banking at J.P. Morgan and in Business Development at Uber.
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